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Makita Corporation, a leading Japanese manufacturer of electric power tools, will be launching new products at this year's Big 5 Show at Hall 1 Stand 1-A-23.
The company has been exclusively represented in the UAE by Naser Al Sayer and Company since 1965.
"Makita has a strong market presence in the UAE with an impressive steady growth annually since 1995," says Reji George, sales manager with Naser Al Sayer.
"With strong brand equity, high reliability, competitive pricing, a wide distribution network covering all seven emirates and trusted after-sales support, we were able to capture a major share in the UAE market," George explains. "The trend in rising sales is continuing. This is due to a combination of factors, most important of which is a healthy market expansion. Working in this growing market, we have been putting in concentrated efforts in the promotion of the Makita range. The Makita Gulf and Middle East office, operating in Jebel Ali Free Zone (JAFZ) since 1997, has supported this effort. Given this healthy trend, we should be able to corner 50 per cent of the UAE market in the next five years.''
"Customers' requirements are met through regular launches of new products, he says.
At this year's Big 5 show, the company will launch the following new products:
Next year, the firm will launch its new range of pneumatic tools.
Makita has more than 700 models of electric and cordless power tools. Makita also offers all accessories for power tools ranging from jigsaw blades, router bits, cutting and grinding wheels, diamond wheels, TCT saw blades to SDS+ and SDS Max drill bits at competitive prices in 24 V and power tools in 110, 220 and 240 V, which is believed to be unique to Makita products in this market.
"A well-stocked warehouse at the JAFZ ensures a regular supply of spare parts and accessories, as well as a comprehensive range of cordless tools from 7.2 to 24 V and power tools in 110, 220 and 240 V, which is unique to Makita products in this market.
In addition, the Makita range has been expanded with the launch of battery-operated cordless tools with power capacities of 7.2, 9.6, 12, 14, 18 and even 24 V. These rechargeable battery-powered tools are available in a vast range - drills, hammers, saws, planners and screwdrivers.
The company has four strategically-placed showrooms in Dubai, Sharjah, Abu Dhabi and Al Ain, a central workshop in Dubai and two smaller ones in Abu Dhabi and Sharjah. It offers excellent after-sales support and a one-year warranty on all products ensuring customers gets value for money when they buy a Makita product, he says.
Naser Al Sayer also maintains a large stock of equipment and spares in Dubai. It also stocks spares for models that have ceased to be produced. It has spares for some popular models over 10 years old.
"We would like to advise our customers to buy only from the 75 authorised dealers over the UAE," he says. "We would like to advise our customers to buy only from the 75 authorised dealers over the UAE, who provide one-year warranty cards. It is the best way to avoid fake machines coming from China.''
''If any customer finds that he is cheated with fake Makita machine, he is welcome to report the matter to us so that we can take legal action against the vendor," George adds.
