Paints & Coatings
Sigma has seen encouraging success in Qatar for its environment-friendly products, which have been supplied to prestigious projects like museums, expo centres, hospitals, schools and housing projects.
From paints to service shops to online application tools, Sigma Paints and its customers alike have started enjoying the outcome of the three-tier marketing strategy launched last year to boost growth.
Sigma’s Sigmulto Etoile is water-based, green, has a silver glittery effect, and is in line with the company’s strategy in the high-end decorative finishes market in the Middle East.
The Chemicals, Materials and Food practice of Frost & Sullivan* provides an insight into the GCC’s paints and coatings market, analysing the size and value of each market segment and the challenges facing the sector.
Sigma Paints has embarked on a comprehensive and focussed three-year plan aimed at extending its reach in many parts of the Gulf region and thus maintaining its leadership status.
Hempel has boosted its presence in Kuwait with a new state-of-the-art showroom, which is the paint manufacturer’s largest in the region.
Jotun Powder Coatings is eyeing an even higher growth rate in the regional market based on its continued focus on developing sustainable, high-performance coatings.
Sigma’s innovative colour scheme for partially-sighted people is both a testament to its responsibility toward society and its staying up to date with the latest colour trends.
PPG Industries has become a force to reckon with, given its extensive experience and growing portfolio of acquisitions and products. The paints and coatings major has recently strengthened its position in the region with the establishment of a blending plant.
New paradigms are emerging for construction and lifecycle cost estimation in architectural paint applications, says Said Rashid, the sales and marketing director at Tollens Gulf.