Sobha Realty, a leading global luxury developer, has announced the launch of Sobha Privy Collection, which promises ultra-luxury living, rooted in the design philosophy: The Art of Sublime.

This uber-luxe development is set to see the launch of The S at Sobha Hartland II. This tower is a striking architectural landmark and the final, tallest reveal within the award-winning Sobha Hartland II masterplan.

Located on Sheikh Zayed Road, the new tower is envisioned as an equilateral triangle sculpted at the apex of the district’s canal arc, offering 270-degree panoramic views across Downtown Dubai, the central lagoon, and beyond,  it stated.

Conceived for global elites, ‘The S’ at Sobha Hartland II is imagined as a rarefied reserve of form, flow, and finesse. Residences begin from the eighth floor upward, ensuring uninterrupted vistas and heightened privacy.

The S is a 71-storey tower with just two expansive, villa-scale residences per floor. The design embodies a quietly opulent rhythm, featuring a floor-to-floor height of 4 m with clear unobstructed glazing expanse, intuitive spatial separation, panoramic master suites, private terraces and spa-inspired bathrooms bathed in natural light.

At The S, residents experience luxury from the moment they arrive, with a stunning triple-height grand lobby.

As the final chapter in the Sobha Hartland II story, The S reflects Sobha’s legacy while charting a new path, demonstrating more than traditional luxury by delivering a deeper experience of space, calm, and refined living.

With future additions envisioned across waterfronts, islands, and skyline-defining destinations, Sobha Privy Collection continues to shape a modern vocabulary of prestige anchored in the timeless principles of clarity, craft, and The Art of Sublime, said Sobha Realty.