Sipco has introduced a new concept in paint selection, enabling end-users to obtain a colour of their choice more easily. The concept is among a range of services being introduced by the Dammam-based paint manufacturer in line with its commitment to customer satisfaction and quality.
The new concept has been developed in cooperation with a leading British company specialised in the field, says Ramzy Hafez, brands manager decorative division.
'In a market flooded by an array of different brands of paint, the client is often confused when trying to select the right product and colour,' says Hafez. 'At Sipco, we appreciate their dilemma and, in response, have introduced this innovative idea to make the decision-making process an enjoyable experience for our customers.
'Sipco has created the new concept - presently available at its new state-of-the-art showroom in Jeddah - for viewing and selecting product and colour.'
The concept allows the end-user to choose the product and colour in a unique and lavish setting, through presenting a selection of more than 360 colours and products on three different types of display units. The showroom is designed to accommodate a large number of visitors and has an attractive section for families. Here customers can view on a 22-inch monitor the colour of their choice, when used on their selected application.
The showroom - Sipco's largest such facility in the Kingdom - is part of its leading business unit, the decorative paints division.
The company claims that it is ahead of its rivals in product presentation, and is currently engaged in setting up a kingdomwide network of professional and experienced distributors, which will eventually include more than 75 showrooms covering the major cities and remote areas of Saudi Arabia.
'All the showrooms are being equipped with a corporate identity and point of sale designed by Britain's foremost company in showroom display concepts, allowing customers to select from a wide choice including a number of designer finishes exclusive to the Middle East,' he says.
Sipco also has a digital colour design studio, where customers can choose from thousands of colours offered by its computerised tinting system Colortec - all of which can be viewed in actual room settings or exteriors.
Over the past two decades, Sipco has built a reputation for quality, commitment to customers and a wide range of products.
'Our range of products is one of the largest in the Middle East and many of our products are highly specialised and unique to Sipco,' Hafez says.
The company is actively promoting its premium range of long-life exterior coatings, under the brand name of Ultrashield, and the advanced Colortec computerised tinting system that offers a choice of more than 100,000 colours and products.
Sipco also offers a wide range of high-performance floor coatings under the brand name of Color-Dek. These range from the single-pack polyurethane and two-pack epoxies to solvent-free self-leveling epoxies and screeds with the necessary primers and repairing mortar, which offer high chemical and mechanical abrasion resistance levels.
Sipco's Protective Coatings, the second largest division of the company, has retained its hard-won reputation as a major supplier of protective coatings to the petrochemical and downstream industries and other facilities such as the Saline Water Conversion Corporation (SWCC), Saudi Electricity Company (SEC) and Saudi Basic Industries Company (Sabic), among others, says Hafez.
Sipco also provides technical and application advice as well as products to two of the largest users of protective coatings in the region - Saudi Aramco and ABV Rock.
Says Hafez: 'The division continues to penetrate new areas, tackling new problems and technologies to provide protection in one of the harshest environments on the planet.'
Another area of specialisation is industrial finish. Sipco focuses on providing industrial wood and metal finishes, and adhesive products to major manufacturing outlets. The industrial wood finishes include stains, polyurethanes, acrylics, nitrocellulose, acid catalysed polyesters, special effects and newly-launched UV (ultraviolet) curing finishes.
Sipco's offering of industrial metal finishes include lacquers and varnishes, coil coatings, standard and quick-drying finishes, stoving enamels and a high-quality range of inks which have recently been introduced in alliance with Akzo-Nobel.
The company has recently also diversified its portfolio to include a range of construction chemicals and building products that are marketed under the name of Finex.
Manufactured under the same ISO 9001 quality assurance schemes, as all Sipco products, the Finex range includes the well-established Brimo sealants and Snap adhesives, as well as an extensive line of concrete and mortar admixtures, surface treatments, repair compounds, tile adhesives, grouts, general adhesives, bonding agents, cementitious coatings and waterproofing agents.