Saudi Arabia-based paint manufacturer Raghadan – which marks it 30th anniversary of launching operations this year – has embarked on expansion plans that have involved opening new facilities and appointing representatives in the region.
The company has recently appointed agents in Syria, Qatar, Bahrain, Sudan and Pakistan as part of its plans.
The appointment of the Bahrain agent and the opening of its showroom within the kingdom were done early this year in the presence of Minister of Commerce and Industry of Bahrain, Ali Saleh Al Saleh.
Raghadan’s Syria agent was appointed during a ceremony attended by the Minister of Commerce and Industry of Syria, Dr Ghassan Rafae. “The Syrian agent is now building what will be one of the largest paint showrooms in the world covering an area of 3,000 sq m in Damascus,” says Dr Hisham Ali, sales and marketing director.
Raghadan’s own paint showroom in Qatar, located along the Salwa Road in Doha, was opened by the deputy minister of Municipalities and the chairman of General Authority for Planning and Urban Development of Qatar, Ibrahim bin Rashid Al Mesind.
“Raghadan has also appointed agents in Sudan and Pakistan besides its representative in Libya and Yemen,” says Dr Ali.
Raghadan now has one of the largest distribution networks in the Middle East. In Saudi Arabia alone, the company has 10 major branches located at key cities and 100 distributors. The company’s profile abroad also includes Jordan, where the company has a main paint showroom in Amman and 20 distributors; Egypt, where it has a paint factory and showroom in Cairo backed by 50 distributors throughout the country and a regional office in the UK located in London.
“We are considered to be the leading Arab paint company and we have been making sure that we provide the best quality and customer service at the most competitive prices,” says Dr Ali.
Raghadan, launched in 1974, has grown over the decades into a highly competitive player in the area of paint manufacturing. Today, the company boasts a multinational workforce of 1,000 employees and has business interests that cover the sectors of manufacturing, distribution, import, export, and supply-and-apply of paints. This growth has been achieved through the dedication, hard work and positive outlook of all its founding members, he says.
Today, Raghadan is a name to reckon with, especially in Saudi Arabia, because of the quality of its products and services. Apart from manufacturing, Raghadan is also a leading importer of paints from various well-known suppliers such as Kansai Paints from Japan, Akzo Nobel (Levis) from Belgium and Colorificio San Marco and Vernici Milesi from Italy. The company is also the official paint supplier and applicator for the Royal Family of Saudi Arabia and has worked in collaboration with top contractors in the kingdom.
Some of its new products will be promoted at the Big 5 show this month in Dubai.
“We will participate in the Big 5 show at Hall 5 stand 5F 251 where we will show our new paint environmentally-friendly products produced in our Saudi factory under licence by Kansai Paint of Japan and other special-effect paints in coordination with San Marco of Italy, with a live demonstration of application,” says Dr Ali.