SIGMA Paints plans to hold 15 applicator seminars in Saudi Arabia in conjunction with the launch of two new product groups in the kingdom – Sigma Guardian Shell and Sigmulto Lumiere.
Some 1,500 people are expected to attend the seminars, which will take place this month (November 14 and 25).
Applicator seminars demonstrate and provide the opportunity for hands-on experience in a range of decorative products. The seminars, inclusive of an application video, will be presented by DTS trainers.
The Sigma Guardian Shell range consists of decorative textures that give exteriors the optimum protection and an attractive finish. Sigmulto Lumiere is an interior decorative emulsion that reflects the light on the painted wall subtly and discreetly.