Jotun Powder Coatings (JPC) has introduced its new Woodspiration Collection, which offers the look of wood for aluminium and steel surfaces, thus unveiling sustainable design opportunities.

The wood-inspired collection is an innovative powder coating solution that offers the aesthetic appeal of wood without compromising on strength and durability, says a spokesman for JPC.

“The global launch of the Woodspiration Collection is focused on addressing the needs of the architectural community and construction industry for a high-quality powder coating that can offer both superior durability and realistic wood finish,” says Yulia Gvozdeva, the global product manager of JPC. “We believe that the superior capabilities of this collection will give architects and designers the confidence to create sustainable and attractive wood-inspired projects over time.”

The collection provides a versatile, durable and easy-to-maintain finish that delivers superior exterior performance under severe climatic conditions as it is resistant to humidity, ultraviolet (UV) radiation and abrasion. 

The outdoor performance of the Woodspiration collection is supported by Qualideco, a leading standard that certifies exterior performance of wood-effect finishes and materials used to create them, she says.

The new collection presents six captivating and realistic effects such as Dark Teak, White Ash, Warm Cherry, Dark Wenge, Natural Pine and Golden Oak and is available in a wide variety of finishes. The Woodspiration effect can be achieved through both the sublimation process and the powder-on-powder process.

Speaking on the importance of sustainability, she adds: “When developing the Woodspiration Collection, we kept in mind the ecological impact of both our products and the buildings they would coat.”

“Wood-effect aluminium is an environment-friendly alternative to real wood, especially for outdoor structures and design elements. Real wood is a costly resource that is not available locally and requires frequent maintenance in this climate. On the other hand, powder-coated aluminium with wood effect provides an economical, versatile and durable alternative that saves time, transportation and resources, she adds.

“The Woodspiration Collection is the result of a long journey of research and development to provide our customers with advanced technology that addresses the latest trends and helps them realise their boldest design ideas,” Yulia concludes.

Jotun has met the global requirements of ambitious projects such as Masdar City and the Louvre Abu Dhabi, in Abu Dhabi, the Burj Khalifa in Dubai, both in the UAE; the Eiffel Tower in Paris, France; Marina Bay Sands in Singapore; the Nile City Complex in Egypt; and the Shanghai Tower in China.