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On CD ... the new catalogue.
Union Locks & Hardware of the UK is to showcase major initiatives at the Big 5.
"Union has developed several major initiatives for the Middle East and export markets during 2001," says a company spokesman. "Given their importance, Union will be attending the Big 5 exhibition in October for the first time to showcase its products in Hall 6 on stand D312. They include the new, striking red and white packaging with its distinctive security hologram, as well as exciting product launches."
He continues: "Union's total commitment to building on its brand equity in the Middle East markets has resulted in a proactive sales and marketing strategy that focuses on its core brand values of innovation, service and excellent quality.
''This significant campaign has been developed in partnership with the highly-respected Abdulaziz & Sa'ad Al Mohamed Almoajil Company, a Saudi-based business with more than 35 years experience of the locks and hardware sector.
"As part of this extensive marketing support programme, a special dual language trade catalogue has been produced in Arabic and English illustrating each of the Union ranges.
''Within this catalogue, there is the breadth and depth to provide hardware or security products for each stage of the building process. Whatever the specification or trade requirement covering public buildings, educational establishments, commercial buildings or retail, Union provides excellent quality products at competitive prices," he says.
A copy of the CD containing the Arabic and English catalogue is attached to the front cover of this issue of Gulf Construction.
Further copies of the CD can be obtained Union Locks & Hardware.
