A European manufacturer and wholesaler of HVAC (heating, ventilation and air-conditioning) systems will be making its debut at the Big 5 and looking to promote its one-stop-shopping concept throughout the Gulf.

The Belgium-based Air Trade Centre International (ATC) says that it is a single source for all HVAC requirements, be it products, information or even training.

Having established itself in nine European countries since its establishment in 1993, ATC's exports are rapidly expanding to other international markets such as Russia, the Middle East, Asia, Australasia, North, Central and South America," says managing director Dany Gobert. "This will be our first time at the Big 5 and we mainly intend to promote our one-stop-shopping concept, as most of our products are available from our central warehouse in Belgium.''

He continues: "ATC's business has grown steadily throughout the last few years and we hope to be able to continue this trend while granting all our customers worldwide an extensive service.

"Our objectives are to achieve maximum customer satisfaction at very competitive prices. A professional and friendly customer approach, flexibility, technical assistance, high-quality products at competitive prices, large stocks and short delivery times, e-commerce, with a comprehensive catalogue and website ... these are the main guidelines of our marketing policy."

ATC has already tasted success in the Gulf, winning a contract for the Kingdom Centre, Saudi Arabia's tallest skyscraper which is nearing completion, and the company is now looking to more business from the region.

"Over the last few years our business has expanded mainly to the Eastern European countries with the opening of ATC in Hungary and Bulgaria. Now, we would like to look into the possibilities that our company and product concept would have in the Gulf," says Gobert.

ATC is able to supply customers with all products needed to install and commission complete ventilation or air-conditioning systems and the company also has a professional help desk which is capable of assisting and answering technical questions that its customers might have.

ATC's portfolio covers products for air distribution, air valves and volume control dampers, air ducts, air duct components and accessories, fire dampers and fire-proofing products, insulation products, filters, special HVAC tools, supply and exhaust fans and air treatment and air-conditioning accessories.

Its world marketing headquarters and logistics centre is situated near the Brussels International Airport.

ATC will be at stand 2 F 42.