Air-conditioning is one of the focal points of the Big 5 show and Leminar Air Conditioning Company of the UAE considers the event as one of its best marketing tools.

"We have exhibited at the previous show," says Promodh ldicheria, the manager of the Dubai-based trader. "We consider the Big 5 as an advertisement medium, particularly for the air-conditioning industry, as people take a closer look at these products during the event. Also, since the Big 5 is the biggest trade fair in the Gulf, it is the best opportunity to show our products."

Established in 1992, Leminar Air Conditioning trades in air-conditioners and their accessories. It is the authorised distributor for three top American air-conditioning manufacturers: Rheem, Weather King and Janitrol (Goodman). Over the last decade, the company has supplied Rheem and Janitrol air-conditioners to hundreds of major projects within the UAE, on high-rise buildings, supermarkets, schools, shopping malls, hotels, palaces, villas, factories, industrial plants and farms.

For accessories, Leminar markets grilles, diffusers and volume control dampers from Waterloo (UK), pipe support systems, rubber support inserts, flexible joints, duct and damper accessories from Weicco (India), canvas coating, adhesives and vapour barriers from Napco (UK), coil cleaning chemicals, refrigeration oil, filter dryers, moisture indicators and spray tanks from Virginia (US), copper fittings from Elkhart (US), self-adhesive aluminium and foam tape from Eurotape (Greece), pre-insulated flexible ducts from Quietflex (US), duct accessories from American Elgen (US) and copper coils/lengths from Nacobre (Mexico).

At the Big 5, Leminar will be placing particular emphasis on Rheem and Weather King air-conditioners as well as Weicco accessories. "We are not introducing any new products but we will display existing models with latest developments," says Idicheria.

Business has been excellent for Leminar this year, with a growth of 2.5 per cent over last year. The company plans to open a new showroom in Dubai, which is expected to help boost its business.

Leminar Air Conditioning will be present at stand l B/23.