High-quality specialised flooring systems from Korea, which offer value for money, will be showcased at Kemsol Limited’s stand in Hall 8 at the Dubai International Exhibition Centre, when the Big 5 show opens this month.

The products from LG Korea will range from specialised floorings for sports stadia, hospitals, schools and gymnasiums, to decor tiles and designer flooring in sheet form for homes, offices, hotels, supermarkets and showrooms and are on par with the best in the world in terms of quality, says a spokesman for Kemsol.
Also on display will be uPVC profiles for windows and doors from LG Korea, with special emphasis on fire-retardant doors, which are considered an absolute must in all new building projects worldwide, he adds.
Kemsol added the LG Korea brand to its portfolio about a year ago and brought to the UAE market a full range of residential, commercial, industrial and special requirements – in fact, a solution for every type of flooring requirement.  These specialised PVC flooring systems are said to be ideally suited for the middle and upper segment of the market.
“Customers are given virtually unlimited flooring options when we present them with LG Korea products, which have gained wide acceptance in Europe, the US, Canada, South East Asia and India,” says a spokesman for the company. “Kemsol – a sole representative for LG in the UAE – offers its customers in the UAE, a supply-and-apply package which ensures proper laying and installation of tiles and sheets.”
“LG is a well-recognised Korean brand, sold in 50 countries,” he continues. “An ISO 9000 company, LG Korea flooring adheres to European, DIN (German), and ASTM standards. The quality of its products is assured - be it floorings of the affordable ‘value-for-money’ category or the “aesthetic/classy design” one.
“LG’s floorings have carved a niche for themselves and grown into a well-accepted global brand as they offer consumers the flexibility to select special mosaic designs to suit their fancy, produced using state-of-the-art mosaic computerised cutting systems.”
LG’s residential and commercial floorings are very popular in the market due to their multiple advantages, the spokesman says. Series such as Palace, Decotile and Gallant, have already found a strong base in the UAE market.   There is a huge potential for these products here and Kemsol is committed to explore every available opportunity in this sector,” he comments.
LG specialty floorings also include Static Pulse, which is a conductive and static dissipative system that can be used in operation theatres, radar control rooms, IT centres and telephone exchanges. Rexcourt Sports flooring is used in indoor stadia, gymnasium, and health clubs.
Kemsol stocks all varieties and series of LG floorings including Rexcourt, Eq Floor, Static Pulse, Palace, Decotile, Gallant, Naturelife, Safedeco, Luck, Strong and Smart. These flooring varieties are available in a wide range of colours, sizes and patterns for use in almost all segments including commercial, residential, sports complexes, hospitals, hotels, IT centres, schools, and entertainment centres.
“Flooring solutions offered by Kemsol are popular for the simple reason that they are easy to lay and maintain and have a long durability span,” the spokesman adds.
Set up in 2000, Kemsol was established essentially to take advantage of the opportunities offered by the fast-growing market of the GCC and the wider Middle East for the supply of building materials, chemicals and solvents and advertising materials. Today, it is a leader in its segment with a wide product mix, offering clients value for money.
The pro-active business approach of its team of young and dynamic professionals – whose key strategy is “service” – is steering the relatively young Kemsol forward in the fast-growing supply market of the GCC.
In four years of operation, the company has captured a sizeable portion of the GCC market, which it covers from its 40,000 sq ft warehousing facility at Jebel Ali Free Zone.  The company operates three divisions. The building materials division focuses on the LG brand of PVC floorings and uPVC window and door profiles. The other two divisions market petrochemicals and digital ink electronic billboards of various sizes for indoor or outdoor applications.
“We are fully committed to capitalise on the opportunities presented by this rapidly-growing region. Our strategy is to aggressively market our products and services and become a part of this extraordinary development,” says the spokesman.  “At Kemsol, we believe in identifying the customers’ needs and fulfilling them at the minimum possible cost.”