Techno Mix Sanitary UAE - a part of the Chinawinds Group - is all set to showcase its aesthetically-appealing high-quality mixers, bathroom accessories and world-class range of saunas and steam rooms at this year’s Big 5 show.

The company has been aggressively marketing the group’s products in the UAE, and across the region, in a bid to create greater brand awareness.
“The Big 5 is definitely the best forum for us to promote our product. This is the biggest assembly of interior designers, contractors, specifiers and consultants in the region and we intend to present our entire range to buyers from across the Middle East, Africa, Europe and South Asia,” says Waddah Zarka, manager of the Dubai-based Techno Mix.
“Promotion and marketing are our prime goals right now, and that’s the reason we are excited about the forthcoming expo. So far, we have had a positive feedback from both consultants and developers, who have shown a keen interest in our products and we are sure our products will make an impact at the show as well,” Zarka adds.
Techno Mix acts as a selling and distribution outpost for the Chinawinds Group, which is a specialist in the manufacture of high-quality mixers, bathroom accessories, steam rooms, sauna baths, sanitary ware, massage bathtubs, among others.  In a relatively short span of time, the company has registered immense growth in the UAE.
“We have entered the market at the right time. We are not only doing well in the local market, but have substantial export orders from the North African region, Italy and the UK,” he adds. “We are overseeing sales and distribution not only in the Middle East but also in North Africa, Italy, the UK, other European countries and the US as well with individual sales offices in a majority of the Gulf and Middle Eastern countries,” he says.
Techno Mix deals in a wide variety of products including single-lever and two-handle mixers, taps and faucets for bathrooms and kitchens,  shower rooms, steam rooms, steam/sauna rooms, shower enclosures, massage baths; glass wash-basins, sanitary ware products (bathroom sets) and accessories for bathrooms.
“The pricing factor is of paramount importance in this market and Techno Mix’s product range is not only very competitive in price but has an edge over the competition as it is a top-quality line used across the globe,” he points out.  “We have a fully-computerised warehousing facility in Jebel Ali Free Zone where we have a huge inventory of all the items produced by the group. This not only enables us to provide ex-stock, but also ensures timely delivery of goods anywhere in the UAE.
“This stocking facility is another plus in our favour because delay in deliveries in a fast-track job means additional cost for the contractors,” he explains.
The Chinawinds Group is engaged in diverse activities including sanitary products, building materials and plumbing items. It has eight state-of-the-art factories that are located in various parts of China.
“The company’s production process is monitored to ensure the highest levels of quality are maintained, so that its products meet the demanding European standards,” Zarka points out.