Phoenix Trading Company, a Dubai-based trading concern, has been supplying a variety of products for the majority of Al Basti and Muktha’s projects since its establishment in 1978.

“We have had a long association with Al Basti & Muktha and invariably have had a hand in almost all of the projects that the group has carried out, supplying them with a wide range of electrical products and accessories,” says a spokesman for Phoenix. “Both the companies have grown together in this vibrant country. Phoenix has shared its success with the ABM group and hopes to carry forward this relationship far into the future.”
Phoenix Trading deals mainly in electrical equipment for various projects, supplying to electromechanical contractors besides carrying out the retail, wholesale and export operations separately from its Dubai offices. Phoenix also operates in Abu Dhabi by the name Phoenix Electromechanical Equipment Trading Company.
Since its inception, the company has registered substantial growth, more so during the recent boom in construction activity in Dubai. Its product range includes all kinds of wires and cables, cable components, cable trays, ladders and accessories, cable handling devices, and hazardous areas lighting products.
The company represents, distributes and stocks products with brand names such as: Lapp Kabel (Olflex PVC flexible, flat cables, data cables and high temperature cables) Pirelli, Bicon (cable lugs, joints, cleats, glands and crimping tools) Ducab (power and control cables,  Saudi Cable, Gulf Cable, Oman Cable and General Cable (power, control, lead-sheathed cables); Nexans (fire alarm cables and marine MGCG-type cables) Jakob Thaler (cable handling and laying equipment) Band-it (stainless steel cable clamping and identification products); Canusa (heat-shrink sleeves, joints and terminations); Ramcro, Italy (instrumentation cables); Redapt (adaptors, reducers and stop plugs); Unistrut (cable trays, ladders and accessories) PFP Electrical Products(hazardous area lighting and junction boxes) Tyco Thermal Controls (Pyrotenax MICC cables and accessories)
Phoenix – in common with the manufacturers of a majority of the products and brands it represents - is an ISO 9001-certified company and relies primarily on the quality of its products and services.
“Client satisfaction has been the prime concern of the company. Exceptional services, coupled with best quality products, have been a key to success for Phoenix. Today, we pride ourselves in being associated with major consultants and contractors right from the tendering stage of the project to its final commissioning,” the spokesman concludes.