Saudi Arabia’s largest multi-asset developer ROSHN Group is pushing ahead on its projects in the capital. The group, which is developing two communities in Riyadh, has made several sales announcements over the past couple of months, for apartments and villas, townhouses and duplexes.

ROSHN continues to announce new sales for SEDRA, the group’s first and best-known community and one of the largest integrated development projects in Riyadh today.  The mega project, which is currently being developed in eight phases, spans over 20 million sq m. 

A number of contractors are working on SEDRA, which will feature over 30,000 homes and several hundred amenities when the overall development is completed. These include Shapoorji and China Harbour Engineering, with KEO as the building designer.

ROSHN has now opened up sales for the project’s fifth phase, which covers more than 1.3 million sq m, and will include over 2,000 homes. This move comes in response to the growing demand for housing within SEDRA and reflects the group’s commitment to developing integrated communities that elevate the quality of life in line with Saudi Vision 2030 objectives, the developer says.

SEDRA’s homes are designed in accordance with Salmani architectural style, blending tradition with modernity.

This phase is located near the shopping, hospitality, and commercial areas at ROSHN Front.

The first batch of sales will be for 700 units, and will include townhouses, duplexes, and standalone villas set amidst more than 600,000 sq m of open and green spaces, complemented by a full suite of essential services and amenities. These homes are available in 10 floor plans and two facade options in multiple colour variations.

Jason Margetts, Group Chief Sales Officer at ROSHN Group, remarks: “We are pleased to present the latest phase of SEDRA, our flagship community that exemplifies ROSHN Group’s vision of modern living. SEDRA stands as a true reflection of innovation, combining cutting-edge design with best-in-class amenities, creating a vibrant and connected community. These thoughtfully designed homes are perfect for those seeking a dynamic and elevated lifestyle. As SEDRA community continues to grow, we are proud to contribute to the goals of Vision 2030 by advancing homeownership and enhancing the quality of life for residents.”

SEDRA’s fifth phase covers more than 1.3 million sq m and will include over 2,000 homes.

ROSHN is both expanding the number of phases it is selling as well as the unit types. The group recently pushed onto the market a new unit type, with apartments now available directly in the project, and further units are set to be released to meet public demand.

Handovers on the project began in 2022, and the development is now home to over 1,000 families. When fully complete, the project is expected to be home to over 130,000 people, contributing to the kingdom’s Vision 2030 target of 70 per cent home ownership by 2030.

SEDRA’s homes are designed in accordance with Salmani architectural style, blending tradition with modernity through the use of advanced materials, engineering, and technology. ROSHN Group’s comprehensive community management services ensure the upkeep of public areas and help maintain the long-term value of homes.

SEDRA’s appeal is, undoubtedly, helped by its location, ROSHN points out. The development is less than 15 minutes from King Khalid International Airport, Riyadh’s main airport. Other projects being built in the vicinity of SEDRA include the site for Riyadh Expo 2030, King Abdulaziz Park, and King Salman International Stadium, which is set to be one of the venues for the FIFA 2034 World Cup.

Alongside SEDRA is ROSHN Front, a mixed-use retail and business destination which is also owned by ROSHN Group. The location, which is home to over 100 brands and has become a business hub for national and international offices, spans over 160,700 sq m and welcomes over 10 million visitors a year. ROSHN Group recently trialled Saudi Arabia’s first fully autonomous food delivery service at ROSHN Front, in partnership with delivery service Jahez. This pilot programme uses self-driving robots developed by ROSHN’s IT and Innovation teams as well as Jahez. The initiative – which aims to reduce delivery times, cut emissions, and promote smart transportation as part of ROSHN’s innovation strategy and Saudi Arabia’s Vision 2030 goals – will be expanded once trials are completed.

WAREFA

In addition, ROSHN Group is also making progress on both development and sales of WAREFA, its project in the east of Riyadh which was launched last year. The development, which will cover 1.4 million sq m and feature 2,380 homes and 20 amenities such as educational facilities, shops and restaurants, is close to completing its infrastructure.

WAREFA Community will cover 1.4 million sq m and feature 2,380 homes and 20 amenities.

WAREFA’s contractors, which include China Harbour, have completed 100 per cent of the sewer and stormwater drainage networks. The irrigation and potable water networks are nearly ready. In terms of power connections, over 97 per cent of the work on the medium-voltage electric network has been finished, and three-quarters of the utility connections to residential units have been completed. The low-voltage electric network and the telecom and internet networks stand at 56 per cent and 75 per cent complete, respectively.

By completing the infrastructure, the group will ensure that every home is ready to move into from day one, with all essential services provided.