ROOTS Group Arabia has opened the first Case Construction Equipment showroom in Riyadh, Saudi Arabia, to meet the growing demand for heavy equipment in the region.
The launch is part of a plan by its Roots Group Arabia to expand footprint across Saudi Arabia and follows a partnership signed last year between the two companies which coincided with the launch of the first Case showroom in Jeddah.
Roots Group Arabia executive vice president Engineer Samir Shubaily and CNH Construction president Mario Gasparri were present at the inauguration of the Riyadh showroom on Khurais Road.
Through this new showroom, Case Construction aims to provide top-notch after-sales customer support services and best quality products to its clients through a team of skilled engineers.
“It is a great moment for the Roots Group Arabia as we launch the first showroom of Case Construction in Riyadh to meet the growing demand of heavy equipment in this region. This endeavour is also a part of the strategic plan of the group to expand and explore the potential of new markets and counter other challenges,” said Shubaily.
“Through the launch of this showroom, we intend to bring together seasoned expertise of the group in the field of construction equipment and building materials industry with the outstanding performance of Case Construction,” he said, adding that this partnership would act as catalyst in expanding their products and after-sales services and efficiently catering the diverse needs of the industry.
Gasparri commented: “Saudi Arabia is a crucial market for us as it has one of the largest and fastest growing construction sectors among the Gulf countries. I am confident that the new partnership will enable everyone to achieve the maximum benefit from future opportunities and business development.”
Established in 1981, Roots Group Arabia is among the top players in the building and construction industry in the region, while Case Construction is part of CNH, a world leader in the agricultural and construction equipment businesses.
Meanwhile, a series of customer days demonstrating the prowess of telehandlers, backhoe, wheel and skid-steer loaders from Case and New Holland equipment were held in the Gulf region last month (see Loaders).
