JOTUN Paints has unveiled ‘Colour Trends 2010’, the latest range of colours for its decorative paints. The collection has been strategically launched to take advantage of the massive delivery of development projects anticipated across the region, the company said.

Seventeen new vibrant shades comprise the 2010 collection, which have been specially formulated to meet the evolving preferences of regional customers. Colour Trends combining classic and modern hues with an edgy twist, inspire individual home decorators and professional designers to identify the right shades and combinations for interior spaces.
The 2010 collection has three ranges with six shades each. ‘Jazz Up’ is a dynamic palette designed to reflect an individual’s true colours and creativity. ‘Pure Nuture’ offers a colour scheme that is ideal for nature lovers, as it gives them an opportunity to invite the splendour of the outdoors into their homes. Finally, the ‘Mystic Elegance’ features a glamorous collection based on the values of traditional Middle Eastern interiors.
“The launch of Colour Trends 2010 is our answer to the rising demand for one-of-a-kind colours in decorative paints, as many cutting-edge projects in the region approach delivery stage this year,” said Eirik Kristensen, regional marketing manager – Mena (Middle East and North Africa), Jotun Paints.