Following a major structural reorganisation, leading UK-based tiling accessories maker Homelux Nenplas is looking at making a dynamic entry into the Gulf markets where it has a small presence.

“Having just undergone a management buy out and once again a stand alone business as of June this year, we are a newly-focused business looking to increase our limited presence in the Gulf,” says Becky Jones, trade marketing manager of the UK-based company.
Hence the decision to make its debut at the Big 5 shows, “where we intend to promote our extensive product ranges offered by Homelux and Nenplas, the two divisions of our company. These will mainly include tile trims, bath seals, listello borders, tile transfers, plaster beads, render beads and dry lining beads,” she adds.
On the Homelux side of the business, the company supplies products predominantly to the Do-It-Yourself (DIY) market and is the leader in the UK in its field. The company extrudes PVC tile trims and supply metal tile trims which finish off the edges of tiles. It also manufactures bath-sealing products, which provide watertight seals as well as many enhancing products, such as decorative listello borders, to be used as a tile edge or a border in between tiles, as well as tile transfers.
The other side of its business, Nenplas, provide extrusions for the building sector, offering PVC solution for plaster beads, render beads and dry lining beads in addition to bespoke plastic products.
At the Big 5 show, the firm is keen to attract new customers and distributors to supply its products to the Gulf market.
Commenting on some of the products it intends to launch at the show, Jones says: “We will be introducing various new finishes of tile trims, innovative bath seals that allow for movement of baths and shower trays and new designs of listello borders as well as PVC beading solutions.”
Business has been rising significantly – by 20 per cent – for the company since the management buy out in June this year, which is a very positive start to the new business, she comments.
“This also compares favorably with last year during which the European market suffered due to a decline in the retail market place,” she adds.
“Homelux Nenplas has a 80 per cent market share in the DIY sector and 20 per cent in the trade independent sector its the domestic market – which is approximately 50 per cent of the market share in total,” Jones continues. “With a re-focused management team we now aim to capture even more in the local market and expand our area of operations into the booming Middle East markets.”
Becoming a stand-alone business once again has been the most significant development for the company over the last year, “which has led to many benefits for its customers, such as focused ownership, a more dedicated sales team and an extensive product range.
Originally founded in 1976, Homelux Nenplas’ head office and production facilities are based in Ashbourne in Derbyshire, where it has recently enhanced its production facility by introducing injection molding. A medium-sized business, it is staffed by around 120 employees and has a turnover of $30 million per year.
The company’s vision is to create and provide high-quality products and services, enabling both its employees and customers to achieve and fulfill their individual and collective needs, points out Jones.
The company’s plans for the future will focus on diversifying further in the building sector through Nenplas and continuing to develop innovative products for the Homelux side of the business.
It also intends to consolidate its position as a market leader in the UK in the manufacture of accessories for the tiling market and progress this strategy to its export markets across the globe.
Homelux Nenplas is already taking the first major strides in this direction by exhibiting at the Big 5, as it eyes the “excellent” business prospects in Dubai, Abu Dhabi, Qatar and Bahrain.
The company will be present at stand 2B 52 at the Big 5 show.