Sigma Paints has opened its first ladies centre in the Middle East following recent market research studies that suggest the important role played by women in the decision making process of paint colours and interior finishes.
The centre, located in Al Khobar is dedicated only to women and is the first move of its kind by the SigmaKalon group, says a company spokesman.
“The opening of the centre was preceeded by an advertising campaign, which linked the selection of make up by ladies to the choice of paint for their homes. The message of the advertisement was to enlighten our women customers that Sigma is aiming to help them put their ideas and inspirations into creating beautiful homes through an aesthetic selction of colours,” says the spokesman.
