Bahrain-based Al Waraqoon, a full-fledged advertising and creative company, has been helping construction and building materials companies communicate better with their clients, by putting to use a range of creative multimedia communication tools at their disposal.

“We help companies in the construction sector to drive their advertising message across to their target audience in the most effective manner, be it through trade publications, outdoor or direct one-to-one corporate communication,” says Mohammed Bu Hasan, managing partner of Al Waraqoon.
He continues: “The construction and the building materials sector, which plays a major role in developing the Gulf countries into vibrant and productive economies, is a focus area for investment and is becoming increasingly competitive. Creative and focused brand building is a major activity that the construction sector must develop and invest in to remain competitive and bring in sales profits.
“Al Waraqoon believes brand awareness building and an enhanced company image, which creates the right impression in the customer’s mind, is a long-term investment which if managed well, can reap great rewards.
“However investment to enhance brand building is a new concept to many companies in the Gulf and we see ourselves as an integral part of client activities and act as their brand-building advisor,” he says.
Al Waraqoon’s impressive client roster includes many companies spread across the Gulf such as the Al Aqili Group and The Dubai Ladies Club in Dubai and the Al Nooh Group, Bahrain Islamic Bank, Reynaers Middle East, Overhaul Maintenance Company International, Batelco, Garmco, Bahrain National Holding Company, Kazerooni Contracting and the Court of Crown Prince in Bahrain. 
Al Waraqoon has also brought out two coffee table books in a bid to preserve and promote the rich Arab culture and heritage. Titled ‘Bahraini Hands’ which showcases over 30 traditional arts and crafts and ‘Gulf Doors’ with photographs of over 200 carved traditional Arabic doors down the ages, the books have hit the shelves in the Gulf as well as leading bookstores in the UK, the US and Germany.