ETA Star, the property development arm of the ETA Ascon Group, has launched its latest development – The Centrium – a unique residential project located on the Emirates Road at the heart of the International Media Production Zone (IMPZ).

“ETA Star will also be the first property developer to take the initiative in the UAE’s real estate market by offering customers a unique lifestyle on a reasonable budget,” says a spokesman for the developer.
“Designed to cater to the growing demand for middle-income housing, The Centrium encompasses four distinctive towers. The project comprises meticulously planned, spacious one, two and three-bedroom apartments, and combines elegant interiors with lush green landscapes. The four tower blocks are inter-connected by link bridges, which offer stunning views to the landscape deck, the adjacent parks and the city beyond,” says the spokesman.
“Distinctive design, uncompromising quality and a strategic location make The Centrium the most desirable address in the growth corridor of new Dubai,” said Abid A Junaid, executive director, ETA Star. “The project is targeted at the salaried professionals residing in GCC countries, who account for a significant percentage of population desiring their own home. The Centrium will afford residents a unique lifestyle at a reasonable price.”
“The project’s modern building management system and the intricately designed landscaped leisure deck with ample residential lifts make the property most living-friendly. The Centrium has also been designed to meet the needs of the physically challenged. This indicates the detailed planning that has gone into shaping the project,” Junaid added.
The Centrium features a host of leisure facilities, such as a temperature-controlled swimming pool, jacuzzis, children’s pool, separate gym and health club for men and women, jogging tracks located at a landscaped deck, children’s play area and a sprawling parking lot. Other facilities include prayer rooms, library, reading room, games room, billiard room and a day care centre.
Spread over 43 million sq ft and located on the Emirates Road, the IMPZ is believed to be the first free zone in the world dedicated to media activities.