TURKSIH ceramics pioneer Kale Group says is expanding into the Middle East and Far East, on the strength of increased business and growth opportunities.

Kale, which has been serving the Europe markets on a large scale for many years now, recently opened a showroom in Hong Kong as part of its expansion plans.

“The showroom is very important for us, especially to establish Kale Group, in promising and distant markets, and to improve sales and understand the markets a little more,” said Ihsan Karagöz, group construction products group vice-president responsible for marketing.

The opening of the Hong Kong outlet has taken the number of Kale’s showrooms abroad to 13. Kale Group has so far exported its Çanakkale Seramik, Kalebodur, Kalekim and Kale brands of products to more than 400 sales points in 100 countries. It has 250 distribution points in Turkey.