JOTUN Paints has expanded its Jotashield range to effectively counter the challenges of the highly arid Middle Eastern climate, and to meet the growing demand for exterior coatings and sustainable paints across Saudi Arabia.

The advanced Jotashield range of paints, which comes in newly-designed cans, includes all types of primer, topcoats and revolutionary products like Jotashield Extreme and Jotashield Superdurable. The range offers end-users a number of features such as protection against the harsh climatic conditions, concrete protection, longer lasting colours and reduced maintenance.

“Jotashield Extreme is a superior exterior paint that has been formulated to meet the rising demand for heat-reflective and eco-friendly paints in Saudi Arabia,” said Muzakkir Bukhari, product manager – exterior.

“It contains revolutionary pigments technology that allows the exterior surfaces to enjoy darker shades of colours while maintaining thermal indoor comfort and longer lasting exterior paint protection at a competitive price range.

“Additionally, its effective heat reduction capability allows it to reflect more heat than the ordinary exterior paints. This unique cooling technology keeps the indoor ambience pleasant, resulting in lower energy consumption,” he said.

Jotashield Superdurable is a green compliant coating that has low VOC (volatile organic compounds). It has excellent UV (ultraviolet) and water resistance properties which gives the paint a long life and high colour stability. It has passed the stringent accelerated weathering test conducted at a laboratory in the US giving this product a life cycle of 20 years.

“All Jotashield products are tested in an independent lab and can be safely applied on exterior surface as they protect the concrete against carbonation in addition to providing UV resistance and beautiful exterior look for years to come,” Bukhari said.