Abu Dhabi Investment House (ADIH) and Majid Al Futtaim Group (MAF), have entered into a partnership to develop a $1.5 billion precinct within Qatar Entertainment City.

The waterfront development, set to come up within Entertainment City – a mixed-use development, being implemented in Lusail, Qatar – comprises three components: residential, retail and entertainment which are divided into five districts.
These include downtown (urban environment), boardwalk (waterfront), the North Shore (apartments and hotels with waterfront view), the South Shore (hotels, villas and retail areas with a waterfront view), and The Villas (exclusive residential villas).
The agreement is being implemented over two phases in separate precincts, says a spokesman for the developer.
The two phases of the downtown area comprise developing and operating the retail and entertainment elements as well as developing and selling residential and retail components in the areas to the north and south of the development’s main canal.
The downtown plots that are being built in the two precincts form the town centre of both Qatar Entertainment City and Lusail. Once developed, this area will become the destination hub for entertainment, retail and hospitality in Qatar and the region. The downtown area will be linked to the coast via water taxis, and will house cinemas, performance auditoriums and public family entertainment attractions and spaces.
Precinct A, which will be developed under the first phase agreement, covers a land area of 140,000 sq m and boasts over one million sq ft of prime retail space in the form of a massive regional shopping mall.