Rainbow Beach will add 800 m of prime shoreline of the development.

Leading developer Kleindienst Group says finishing touches are being given to a giant beach project within its master-planned second home and tourism island destination, The Heart of Europe, being developed just 4 km off the coast of Dubai at an investment of $5 billion.

Rainbow Beach is all set to welcome guests as it adds 800 m of prime shoreline to the project’s 3,580 m whilst it introduces playful and relaxing lifestyle concepts to the spectacular mega-project amid The World, Dubai, says Kleindienst.

It is a golden gateway to the resort’s new hotel concepts with uninterrupted sands hosting distinct food and entertainment offerings for a new waterside destination.

According to Kleindienst, the destination beachfront will embrace three distinct themes and connect The Heart of Europe’s showpiece hotels, including Côte d’Azur’s rainbow-coloured architecture, Marbella resort and the region’s largest, most sustainable swimming pool.

One of the planet’s longest beaches, Rainbow Beach will spread alongside legendary ocean-hugging playgrounds such as Rio’s Copacabana and Miami’s South Beach.

Rainbow Beach also forms an idyllic buffer between the Arabian Gulf and Grand Azur – the record-breaking lifestyle pool that weaves between the Côte d’Azur hotels – Monaco, Nice, Cannes and St Tropez – themselves taking their distinctive colour inspiration from a rainbow.

Chairman Josef Kleindienst says: “This sumptuous sandy strip will be the longest stretch of uninterrupted, private beach in Dubai and is key to linking our prime hospitality resorts and some of the fantastic F&B they will offer.”

Monaco will become the first of the boutique properties to welcome visitors seeking French Riviera chic, which will be followed by the other three upscale Côte d’Azur hotels scheduled for an official public launch during Expo this autumn, adding 893 unique keys to the Dubai hospitality portfolio, says the official.