SANY Hoisting Machinery of China has made rapid strides in the Saudi market, and anticipates that its sales will reach a “new high” this year.

Represented in Saudi Arabia through its agent Mohammad Abdullah Al Areedh Company, the Chinese cranes manufacturer has rapidly climbed to the top with competitive models and efficient after-sales services winning the trust of customers.

“Thanks to the booming economy and increase in infrastructure investment in Saudi Arabia, as well as the sound cooperation between Sany and our agent Al Areedh, we have sold about 200 units of all kinds of cranes in Saudi Arabia this year, enjoying a 45 per cent increase over 2011. This has pushed Sany as the best seller among all the crane brands in Saudi Arabia,” claims Tang Wenbin, general manager of the company’s Middle East branch.

He says this is mainly because of the diversity of Sany’s fleet, cost-effective products and fast service response. “All these factors satisfied our old and new customers,” Wenbin adds.

Wenbin is pleased with Sany’s performance in Saudi Arabia market and having taken on Mohammad Abdullah Al Areedh as its agent has further enhanced its reach in the market.

Sany’s service team with Wenbin (centre).

“Last year, Sany sold 140 cranes, leaving almost all competitors far behind it. Thanks to our agent, who has a strong network across the country, rich experience in the industry and premium services to customers, plus Sany’s latest and competitive crane models, 2011 was a fruitful year,” he says.

To further expand its horizons in the kingdom, Wenbin says Sany along with its agent will extend its sales and service network next year to cover Khamis Mushayt and Jizan other territories of Saudi Arabia. The network currently covers Riyadh, Jubail, Dammam, Al Khobar, Jeddah and Yanbu.

In addition, Sany has a central warehouse in Riyadh and a regional warehouse in Jubail and Dammam. “By the year-end, we will establish another regional warehouse in Jeddah and Yanbu, which will enable us to deliver spare parts to our customers within one day,” says Wenbin.

Maintenance and servicing of its cranes in Saudi Arabia is handled by seven senior engineers and technicians from Sany and 15 from Al Areedh. “We can reach a customer’s construction site within a day of receiving a request. This has given Sany a reputation for fast and efficient after-sales service in the market,” he says.

The company has also been participating at regional exhibitions and while it has been unable to organise a stand in time for this year’s Saudi Build, Wenbin says “we will participate in next year’s exhibition”.

Sany Hoisting Machinery produces truck, all-terrain, rough-terrain and special-purpose cranes ranging in capacity from 25 tonnes up to 1,200 tonnes. Its yearly production capacity is more than 10,000 units. Its mobile cranes feature superior configuration and high quality, which makes them more stable and highly efficient, and have been widely used in more than 100 countries.

Compared to many other brands, Sany Hoisting Machinery is a relatively new player in the industry, but it has kept a yearly increase of more than 60 per cent for several years, he says.

In response to customer demand, the company will soon be introducing several new models and bigger tonnage cranes next year, offering customers a wide choice from its fleet to include 25, 35, 50, 55, 75, 90, 100, 130, 160, 180, 220, 350 and up to 600-tonne truck, all-terrain and rough-terrain cranes.

Sany Hoisting Machinery, founded in 1994, has its head office in the Sany industrial Park, Changsha, in the Hunan Province of China. It is part of the Sany Group, the largest manufacturer of construction machinery in China and sixth largest in the world with an annual turnover of $12.5 billion.

The group has 60,000 employees and its product portfolio covers all categories in its industry.