ROSHN Group has unveiled ROSHNEXT, an innovation arm designed to foster human-centric experiences and accelerate growth within the real estate sector. The launch coincides with the developer being crowned Saudi Arabia’s most valuable real estate brand, exceeding a valuation of $1 billion by Brand Finance.

The program is designed to develop human-centric experiences that accelerate growth, enhance collaboration, and establish new standards within the real estate sector. ROSHNEXT will drive innovation by fostering partnerships, adopting cutting-edge technologies, and fast-tracking the transformation of new ideas into impactful, real-world solutions – reinforcing the group’s vision to lead meaningful innovation and transformation within the real estate industry.

The launch of ROSHNEXT reaffirms ROSHN Group’s commitment to innovation as a core strategic pillar.  The group has recently introduced several pioneering initiatives, including the interactive Mobility Experience, two editions of ROSHN Hackathon, and the development of a comprehensive digital platform that manages all real estate transactions and currently supports nearly half of the group’s total sales volume.

Additionally, the group has successfully launched two editions of its internal ROSHN Visionaries initiative, dedicated to employees, which generated more than 125 innovative ideas and delivered hundreds of hours of training. ROSHN Group is now preparing to launch a third edition of the initiative, which will include both its employees and a select group of external partners.

ROSHNEXT will accelerate the group’s partnerships with leading innovation hubs at the local, regional, and international levels. It will also support the expansion of investments in emerging ventures focused on digital transformation, reinforcing ROSHN Group’s position as a hub for incubating future-focused ideas and initiatives. ROSHNEXT will leverage the group’s multi-asset strategy to pilot new ideas and solutions across various sectors.

Through the program, the group aims to drive greater efficiency and create added value by focusing on multiple facets of innovation to generate broader impact. This includes exploring opportunities beyond traditional real estate to diversify revenue streams and build new ecosystems, while placing people at the centre of the innovation process, enhancing well-being and improving quality of life through the use of smart technologies and contemporary design principles.

Brand Recognition and Market Leadership

In parallel with its innovation push, ROSHN Group has achieved significant brand recognition. Brand Finance, the world’s leading independent brand valuation consultancy, assessed ROSHN as Saudi Arabia’s most valuable real estate brand, a remarkable feat achieved in under five years since the company’s inception. ROSHN’s brand and reputation now rank among the top 20 across different sectors nationwide and hold the third most valuable real estate brand position regionally.

This rapid brand growth and strong financial performance reflect the expansion of Saudi Arabia’s real estate market, driven by the national development goals of Vision 2030. Brand Finance noted that ROSHN Group’s new identity and its expansion into diverse sectors such as education, entertainment, healthcare, and sports – including involvement in building two stadiums for the 2034 FIFA World Cup – have significantly elevated its profile.

“We are proud to see ROSHN crowned as the strongest real estate brand in the Kingdom – an accomplishment achieved in less than five years,” said Ghada Alrumayan, Group Chief Marketing and Communications Officer at ROSHN Group. “This milestone reflects the success of our expansion strategy and new brand launch, embodying our clear vision and rapid growth as we reinforce the group’s real estate leadership in Saudi Arabia. This recognition is a result of the growing trust in our brand and the added value we deliver, setting new benchmarks across the real estate sector. We will continue to build on this success to further cement ROSHN’s position as a model of excellence and leadership, shaping the future of the industry in line with Saudi Vision 2030 and its goals to enhance quality of life and diversify the national economy across sectors.”

“ROSHN Group’s exceptional rise to become Saudi Arabia’s most valuable real estate brand in just five years reflects the power of purpose-led strategy and visionary execution. ROSHN Group is reshaping urban living in line with Saudi Vision 2030 through its integrated communities and innovative mixed-use developments, with a focus on sustainability and community investment. Its evolution into a multi-asset developer marks a bold new chapter, positioning the brand not only as a national champion, but as a regional leader with global relevance,” said David Haigh, Chairman and CEO of Brand Finance.

Further solidifying its leadership position, ROSHN Group served as the host partner for the Saudi Giga Projects 2025 in Riyadh last month (May 12 to 14), which brought together the kingdom’s major projects and the broader construction sector to offer insights into Saudi Arabia’s ongoing transformation.

ROSHN Group had several speakers at the summit, who provided insights into the group’s ambitious strategy following its rebranding last year. Among them was Robbie McBratney, ROSHN’s Executive Director Design Management and Engineering (See Page 39).