SAUDI Ceramic Company (SCC), well known for its wide range of ceramics, will showcase its expertise in other associated kitchen and bathroom products when it returns to Saudi Build this year.

These include a selection of environment-friendly products that meet today’s market demand such as a water cistern that incorporates water-saving features and smart water heaters.

The water heater plant ... launching new products.

“In response to the trend towards water conservation, SCC has designed and produced a new toilet that works efficiently by using less than three litres of water,” says Abdulkarim Al Nafie, the CEO of SCC, which has been a regular exhibitor at Saudi Build.

“The system has been approved by the Saudi Standards, Metrology and Quality Organisation (Saso) as well as by the Ministry of Water and Electricity to be used in government projects,” he adds.

The company will be also displaying a modern and attractive water cooler that provides high performance in cooling water even in the most difficult weather conditions. Manufactured at SCC’s water heater factory, the water cooler can be used to cool water in hospitals, schools, and mosques.”

The factory has also produced a solar water heater and smart water heater. The smart water heater provides hot water during all seasons at 70 to 90 deg C and cuts up to 40 per cent of the electricity bill in the winter season, Al Nafie says.

These latest products will be promoted alongside the company’s ceramic tiles and sanitary ware at Saudi build.

One of SCC’s tile factories ... production to reach 60 million sq m next year.

As a producer of ceramic and porcelain tiles, sanitary ware and electric water heaters, SCC offers its customers high-quality products at reasonable prices, and develops new products to cater to requirements. It also provides customised products, technical and marketing support, while assuring clients of the availability of spare parts, delivery of products in Saudi Arabia and abroad, and prompt after-sales services.

Commenting on the company’s participation at Saudi Build, Al Nafie says: “We participate regularly considering that SCC is a pioneer in the ceramic field in Saudi Arabia and this fair is the most important event in our main market.”

Given the increase in the company’s production capacities for all products, the expected improvement in the local construction and export markets in the coming years, the company is looking to boost its market share while promoting new products, he says.

According to Al Nafie, the local construction market has shown good progress in 2012 and is expected to continue its rapid growth in the coming years in both the government and the private sectors.

A solar water heater from SCC ... to be promoted at Saudi Build.

Established in 1977, SSC produces high-quality ceramic and porcelain tiles, sanitary ware and electric water heaters at its factories located in Riyadh Second industrial City.

It also owns and operates 26 showrooms located in all major cities of the kingdom and a sales office in Dubai, the UAE.
The company has embarked on a plan to expand tile production at its factory, where modern machinery operating a single-firing system and producing 12 million sq m is now in operation. In addition, SCC has signed new contracts for the supply a new tile machinery producing 4.6 million sq m. Following the expansion, the company’s total tile production will reach 60 million sq m in 2013.

In sanitary ware production, SCC has signed contracts for the supply of machinery for its second sanitary ware factory, which is expected to commence production in 2014 producing 1,500 tonnes per month.

The company has also concluded contracts with a European company to supply machinery for a red bricks factory, which is expected to be completed in two years’ time and will produce 1,000 tonnes per month.

“The company will continue to complete its expansion projects as planned. At the same time, it will also continue introducing new products and expand its sales in the kingdom and in foreign countries,” adds Al Nafie.

SCC supplies its products to hundreds of distributors and project owners in Saudi Arabia and the other Gulf countries.

Last year, SCC achieved record business with total sales reaching SR1.221 billion ($325.581 million), an increase of 13 per cent over 2010 figures. Exports accounted for 13 per cent of the company’s total revenues. It realised a net profit of SR232 million ($61.86 million) compared to SR220.5 million ($58.79 million) in 2010.

SCC continues to expand its export activities with its products now be reaching markets in more than 70 countries. The company, which has about 3,300 employees on its rolls, intends to open four new showrooms by the year-end.

Saudi Ceramic Company will be present at Stand 205, Hall 2, at Saudi Build.