IN THE quest to consolidate its leadership in the Saudi Arabian paint industry, particularly the design segment, Jotun Paints has come up with yet another new service for its customers.

The leading global producer and distributor of paints and coatings has introduced the Colour Eye, a new colour measurement device that can provide accurate colour measurements and exact shade definition.

The handy and portable device, which is highly recommended for Jotun dealers, distributors and professionals in the design and decorative segments, such as architects and interior designers, can measure up to four colours imultaneously and is backed by an extensive colour database.

“The pioneering launch of the new service complements the company’s strategic objective of consolidating a stronger market presence in the kingdom’s paint segment by providing customers with world-class products and services,” says Faisal Karim, Jotun Saudia’s marketing manager.

The new tool can take 27 colour-accurate images in less than a second. The images are taken from three different angles that search for the best matching colour from its database. Users can widely benefit from the tool – from measuring interior and exterior surfaces to harmonising, rendering and matching colours.

The handy tool also provides its users with key information like Jotun name, number and NCS number of the colour being measured.

“The Colour Eye tool is a new service and product that Jotun is offering for the first time to our customers in Saudi Arabia. The launch of this new tool is part of our commitment to provide our customers with only the best products, combined with reliable customer service,” says Karim.

“Jotun’s strength lies in its ability to meet the demands and requirements of its customers – attending to their post– and after-sales needs. The ‘Colour Eye’ is only one of the many new products and services that we will be offering to our customers this year.”

Jotun Saudia Company, an offshoot of the Norwegian giant Jotun Paints, is among the top paint companies in the Middle East. The company, which was started more than 25 years back, is now a leader in decorative paints in the kingdom. It is also a well-established paint brand among end-users for its variety of quality paint products suitable for any decorative and protective necessities.

“Jotun has become synonymous with innovation and ground-breaking concepts in paint manufacturing with the launch of many new products in the Saudi market over the period. It has been at the forefront in terms of developing products specifically suited to local conditions,” Karim comments.

More than two decades of experience in the kingdom has helped the company produce a variety of conventional and specialised coatings, each incorporating the latest technological developments while offering performance with economy and catering to the various product segments and demands of the different markets.

Today, Jotun’s diverse product range includes decorative, protective, marine, floor/concrete protection, powder coatings and intumescent coatings, bearing a testament to the company’s reputation of being a single-source solution for clients, consultants and contractors alike.