Coming back from a successful year of participation at the SaudiBuild 2004, Al Khobar-based Al Fozan plans to revisit the expo this December with its new range of products.
At its stand 14, Al Fozan plans to put on display its various products drawn from its four leading divisions – Al Fozan building materials, Al Fozan metals, Al Fozan electrical materials and Al Fozan hardware, says marketing manager Abdallah Katerji.
It is the importance of SaudiBuild – both regionally and locally – that has encouraged us to participate at the expo once again, he adds.
Established in 1969, Al Fozan Group started out as a single company – Al-Fozan Building Materials – committed to equalise the imbalance in demand and supply. Visionary management and total dedication to quality and customer satisfaction saw the company grow exponentially in size, reputation and product lines, says Katerji.
Firmly established as one of Saudi Arabia's leading companies, Al-Fozan's founders embarked on an ambitious diversification initiative. In 1983, Al-Fozan Electrical Materials was formed. After a brief period of consolidating its market position, the parent company took its diversification a step further, and in 1991 Al-Fozan Wood Industries came into being. This was followed up by Al-Fozan Architectural Hardware (1993) and ARC Engineering Consultants (1994). Keeping pace with market developments, 1996 saw Al-Fozan Steel Industries and Building & Construction Company start operations. In 1999 the group established Arnon Plastic Industries followed by United Transformers Electric Company (2001), United Electronics (eXtra) and Projects & Supplies (2002).
Al Fozan Building Materials
The flagship company of the Al-Fozan Group, Al-Fozan Building Materials’ (FBM) is amongst the largest importers of building materials in Saudi Arabia. The company's core business involves wood, steel, aluminium and insulation material.
It has 42 outlets in Saudi Arabia, and one each in Bahrain and Qatar and the company plans to have more branches to further enhance its regional presence.
Al-Fozan Electrical Materials
Al-Fozan Electrical Materials (FEM) is the Saudi Arabian representative for OSRAM SMC, Layrton, Bill (from Delta), Legrand, Pass & Seymour, Matsushita Electric Works, General Cable Industries, Yaming, American Hawk, Pioneer, Sinar, and Khind Industries.
Al-Fozan Architectural Hardware
FAH represents various international brands, well-known for their accessories and tools. These include Cisa Locks (Italy), Ryobi Door Closers (Japan), Kale Kilit Locks (Turkey), Mr. McKenic 9-in-1 Technology Oil, Bridge Brand Welding Electrodes and many other items.
Al-Fozan Metals
Al-Fozan Metals has a product range that is diverse and geared towards domestic and regional demand and it imports materials from all over the world.
Over the years, the Al Fozan Group has set up regional offices in Riyadh, Jeddah, Qatar, Bahrain and Dubai to cater better to the needs of its clients. The group's 3,500-strong team of employees helps manufacture products that meet the highest levels of quality and standards.
Katerji says that business this year has been good as it has been in the past three years. The company, which expanded into Qatar in 2004 and Dubai this year, has ambitious plans of making inroads into the Kuwait market by next year.
