Integrated Electronic Solutions (IES), a recently-established systems integrator in Bahrain, has launched an aggressive campaign to market its services in the regional market.

As part of this effort, the company made its debut at the gulfBID exhibition last month (May).
Set up last year, IES was primarily formed to fill a void in the marketplace for well-engineered security, safety, communication and audio-visual systems installations and superior after-sales maintenance, with an emphasis on customer satisfaction, according to Samir Ali, marketing manager
“We are not just a product seller. We endorse a total systems approach to provide complete solutions tailored to a client’s specific needs. As a total turnkey solutions provider, we offer services that start from a proposed idea and an assessment of requirements up to installation and commissioning, with full support and after-sales services. Our mission is to drive excellence by providing turnkey solutions of advanced electronic systems, integrate these systems and let them act and react based on the end-user’s requirements. These solutions ensure quality, reliability, durability, efficiency and competitive pricing,” he explains.
“What differentiates us from the competition is that our products are electronically-based and we offer an after-sales service as well as a maintenance schedule. We focus on four key areas – safety, security, communications and audio-visual,” Ali explains.
The company’s range of services include consultancy, assessment reports, designing, preparing materials take-off, writing specifications, materials supply, systems installation and integration, systems preventive maintenance and equipment repair.
In a bid to expand its market reach, IES is looking at setting up an office in Al Khobar, Saudi Arabia and new showrooms in Bahrain by early next year.
“We believe that we have entered the market at the right time, where a number of projects are being launched, and are primarily targeting ministries, schools, hospitals, residential buildings and construction companies,” he says.
IES has a comprehensive portfolio of products and can integrate its products as per the project’s and client’s requirements. It is also the preferred reseller for a wide range of quality products that are offered at lower costs, due to large volume equipment purchases.
The company continues to broaden its range of products to enhance its services to clients. Among the most recent agencies added to its range is the US’ Leneu UTCL fire and security company and AMX for automation solutions.
IES combines high-quality products with technical and hands-on experience to deliver projects of a high standard. Heading the company is a management team that has brought in years of experience in the Saudi market. It also has technical staff and expertise in the field, as well as the resources needed to handle projects of any size and scope. It provides 24/7 technical response regardless if the service is security, safety, communications related and stands by its dedication to customer service and quality workmanship, says Ali. IES has a total of 15 staff including management, marketing, engineering and administration personnel.