Global and regional digital leader LG Electronics has won Dh200,000 ($54,452) worth of commercial air-conditioning orders at the Big 5 show held recently at the Dubai International Exhibition Centre.

"The contracts relate to villa projects in Dubai, Abu Dhabi and Al Ain," explained Kyung Rin An, manager of LG's liaison office.

At the Big 5, LG Electronics mounted a hi-tech pavilion where it showcased its award-winning plasma air-purifying filter for central air-conditioning systems, its ground-breaking Internet-control protocol for commercial air-conditioning systems and its Art Cool decor air-conditioners which internationally have given LG product leadership in the interiors sector, according to An.

"The Art Cool series, which will be introduced into the Middle East in the first quarter of next year, received a fantastic response from visitors," explained An. "Architects and designers were impressed with both the Art Cool size and colour range. Another Art Cool feature which was extremely well received was the 3D air circulation, which delivers maximum cooling.

"LG's Art Cool range is a stylish testimony of how engineers and designers can successfully work together. The Art Cool air-conditioning not only has amazing performance levels but radical looks too.

"Wall-mounted air-conditioners can greatly affect the look of a room," explained An.

"Art Cool is slimmer than conventional units by 33 mm and is produced in three colours - white metal, blue and wood, so it can better fit into any room decor."

LG, which is already a regional market leader in the split AC sector, is aiming to be the number one supplier across all AC sectors in the Middle East by 2004.

"The company is now the world's leading air-conditioning supplier in terms of number of units sold, according to JARN, the international trade magazine for the air-conditioning industry," said Dharmesh Sawant, a Dubai-based LG representative.

The Korean firm has introduced a number of innovative features as standard and several optional features that address the needs of the market, he said.

The plasma air purification kits are a case in point which alleviate the problem of allergies caused by dust in the region, he added.

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