AXOR, the design brand of the German sanitary solutions specialist Hansgrohe Group, recently unveiled the Antonio Citterio-designed AXOR Citterio C collection at the Bulgari Hotel Dubai.

This exclusive launch, organised in collaboration with Italian mosaic tiles specialist Orsoni Venezia 1888, showcased AXOR’s commitment to timeless elegance and precision in luxury design. The event featured a panel discussion with industry leaders that explored the future of personalised luxury in design, focusing on bespoke experiences, cutting-edge technologies, and cultural integration in contemporary spaces.

The panel discussion – moderated by Oliver Baxter, CEO of Workplace Maven – offered insights from Michael Kiolbassa of AXOR, Mohamad Chehab of Orsoni, Laura Bielecki, representing leading Dubai developer Joe Chamberlin of 1508 London, and Will Plowman of Foster + Partners. 

 The AXOR Citterio C collection, which was also showcased at the recent 2024 MEA Stakeholder Conference in Dubai, includes a range of faucets, showers, and accessories designed with modern aesthetics and cutting-edge technology. This collection embodies the timeless elegance and precision that have defined the long-standing collaboration between AXOR, the design brand of the Hansgrohe Group, and acclaimed designer Antonio Citterio.

“For over two decades, Citterio has partnered with AXOR to create collections that merge luxury and function with impeccable Italian craftsmanship,” a Hansgrohe Group spokesperson said.

AXOR continues to set new standards in the industry, reinforcing its reputation as a leader in luxury design, with products featured in iconic UAE venues such as the Burj Khalifa, Bulgari Hotel & Resort and Atlantis, enhancing the guest experience in these celebrated destinations. AXOR is also installed at prestigious hotels such as the Ritz-Carlton, Address Hotels and Nikki Beach Hotel & Resort, consolidating Hansgrohe Group’s hospitality presence.

With its brands AXOR and hansgrohe, Hansgrohe Group enjoys a reputation as a leader in innovation, design and quality within the bath and kitchen industry. In combination with sanitary ceramics and bathroom furniture, the company offers individual design options its faucets, showerheads and shower systems from a single source for holistic bathroom experiences.

The Hansgrohe Group’s high-quality standards are ensured by eight wholly-owned production facilities: four in Germany and one each in France, in Serbia, the US and China. In 2023, the group generated a turnover of €1.406 billion ($1.51 billion). The company has a global workforce of about 5,400, with 60 per cent of employees based in Germany.