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Middle East Air Conditioners (Meac) is re-launching its Hotpoint range through a new dealership channel that will cover all regions of Saudi Arabia.
“In its project pursuit, Meac is now creating Hotpoint showrooms for dealers and will be launching marketing activities to create and revive the brand awareness in the region,” says a company spokesman.
Commenting on the range, he says: “Pick from heat pump or choose the cooling only models, Hotpoint is the right choice. With compressor reliability and solid-state controls, Hotpoint delivers quality and dependable units that meet the client’s air-cooling requirements.
“Hotpoint products comply with international quality safety standards, and are guaranteed with warranty from Zamil CoolCare, a pioneer in HVAC (heating, ventilation, air-conditioning) services and parts.
A joint venture between General Electric Appliances, Belgium, and Zamil Industrial Investment (ZIIC), Meac offers customers another brand choice in air-conditioning solutions. The company deals in air-conditioners ranging from 1.5 to two-tonne window air-conditioners; wall-mounted split air-conditioning units of up to three tonnes or ducted split system of up to six tonnes.
Meac has an office and manufacturing facility located in Dammam’s First Industrial City in Saudi Arabia.
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