British security and hardware company, Union, will showcase its new corporate red and white brand image in the Middle East markets at the Dubai Customer Conference this month.

The new strategy aims to reinforce the Union brands' leading position in the marketplace with a distinctive image that reflects its long and respected heritage as an innovator of security products and hardware solutions.

As part of its worldwide strategy to protect its brand values of excellence and quality, Union has created a hallmark on its new red and white packaging in the form of an optical Union Jack hologram, which will guarantee that it is a genuine Union product.

During the past 12 months, Union has drawn on its heritage and renowned skills in providing value for money products to develop a range of architectural hardware and security solutions for the specification, distribution and retail sectors.

Within the new product catalogue there are 12 core categories, with the breadth and depth to provide hardware or security products for each stage of the building process.

Whatever the specification or trade requirement covering public buildings, educational establishments, commercial buildings or retail, Union says it provides quality products at competitive prices.

The catalogue uses standard icons to clearly indicate what is available within each range and is available on CD-ROM, A4 binder or may be downloaded from the company's website www.unionlocks.co.uk