DYRUP Paints – part of Univest (United Industrial Investments Company) – announced an ambitious growth strategy and launched a range of new products at its recent annual dealers’ conference.

The company’s marketing and production plan for 2010 and the coming years will be centred on expanding its distribution network to include additional areas within Saudi Arabia, apart from boosting the number of distributors within its existing network which currently stands at 100, according to Ali Alyan, managing director.
Alyan highlighted the significant role played by Dyrup’s dealers, adding that the company is focused on building “a strong relationship with its distributors, as genuine partners”.
At the conference, Dyrup launched three new products targeted at the interior decor sector. They are Lavigato, which includes a pigment for special effects; Perla, designed to create a sparkling wall finish; and Stampa, an acrylic-based paint that produces a pattern effect. Dyrup’s focus on constant innovation also led to the launch of two upgraded products, namely Marblesque Plus and Dlaze Plus.
Marketing manager Mohsen Jaffri commented: “The new products will further support the growth of the construction sector in the country. The Saudi economy is growth-oriented and large projects are being launched almost every day, which will all require high-quality paint.”
Established in 1976 in Saudi Arabia, Dyrup Paints uses advanced international technology to produce top-quality paints and has a state-of-the-art factory in Riyadh, which over the years has evolved into one of the leading manufacturing facilities in terms of technology and innovation. Univest, a wholly Saudi-owned company, is an emerging force within the paint technology sector.