AVANSE, an advanced-technology waterborne acrylic latex polymer platform, was among the range of new products that Dow Chemical Company introduced to the regional market at the Middle East Coatings Show held last month (March 29 to 31).

“Developed by Rohm and Haas and now part of the Dow Coatings Materials product line, Avanse offers an environmentally-advanced technology in a higher performing resin that results in low VOC (volatile organic compounds) coatings that can be used in the most demanding applications, where previously only solvent-borne coatings were suitable,” says Dr Ilham Kadri, general manager, Middle East and Africa, for Dow Advanced Materials Division (AMD).
Products based on the Avanse technology launched at the show include Primal AC-420 with Avanse pure acrylic technology as well as Primal AC-412 with Avanse styrene acrylic technology, three water-based acrylic products and Maincote, for corrosion-resistant industrial metal coatings.
To meet the demand for increased film opacity requiring less TiO2 (titanium dioxide) in the formulation and improved economics, Dow has launched Ropaque Plus and Ropaque Ultra E opacifying polymers to the Middle East and North Africa (Mena) region.
For the first time in the region, Dow has launched several high-performance primers, an alkyd replacement solution based on patented environmental and high-performing Hydrotech technology utilised in trim applications, binders for elastomeric coatings for more flexible and durable exterior coatings, a new styrene acrylic-based binder that offers superior stain resistance and several additives for dispersion and stabilisation to achieve an optimal balance of properties, says Dr Kadri.
Another new technology is DER 6510 HT solid epoxy resin. Specifically designed for oil and gas pipelines subjected to the harsh conditions of the Mena region, this resin for fusion-bonded epoxy (FBE) coatings offers excellent chemical and corrosion resistance coupled with outstanding heat performance, allowing companies to tap and transport oil and gas resources in extreme conditions more efficiently, she says.
Dow also showcased other technologies, including Dow Microbial Control actives and products, which are described as being excellent for zero-VOC formations and better odour control and Ecosurf SA surfactants, a new generation of innovative biodegradable, non-ionic surfactants.
In addition, the company promoted a comprehensive range of technologies and services currently available for formulators of architectural and industrial coatings formulations and building and construction products.
Formed after Dow’s acquisition of Rohm and Haas, the Dow Advanced Materials Division is considered to be a pre-eminent advanced materials enterprise. It is the premier supplier of products and technologies to building, construction and industrial manufacturers worldwide.
Combining the extensive resources of Dow and Rohm and Haas, this new division provides formulators with a wide range of chemistries and support across many different product lines, including core binder technologies, additives and solvents, redispersable latex powder, cellulosic technology, microbials and more.
Additionally, Dow Advanced Materials has dedicated R&D (research and development) and technical services laboratories across around the world, including the Dow Microbial Control customer application centre in Jebel Ali, UAE.
“With the acquisition in 2009, Dow is now the world’s leading specialty chemicals and advanced materials company, combining the two organisations’ best-in-class technologies, broad geographic reach and strong industry channels to create a business portfolio known as the Dow’s Advanced Materials Division,” Dr Kadri says.
The new division includes coatings, building and construction, specialty materials, adhesives and functional polymers, and electronic materials.
Commenting on the market, Dr Kadri says: “Like most companies, Dow has not been immune to the global economic crisis. However, we are witnessing improvements in the market.
“The Middle East has growth potential and Dow will continue to invest in the market by allocating our resources, providing new technologies as well as a product portfolio that addresses the unique customer and regional needs.”