Work is under way on Jamal Al Ghurair’s new Porcellan facility in Mussafah’s industrial city of Abu Dhabi and will completed as per schedule towards the middle of this year, according to a company spokesman.

Once complete, Porcellan will have the capacity to produce 18 million sq m of porcelain tiles at its 765,000 sq m facility. The plant’s capacity is expected to be doubled within two years of its commissioning, says deputy general manager (sales and marketing) Nagi Beshara.
Jamal Al Ghurair Group, which operates Al Khaleej Sugar, is also constructing another plant Gypsemna, which will come up adjacent to Porcellan and have a capacity of 50 million gypsum plasterboards annually.
“Our vision is to become a key differentiator in the provision of modern wall and flooring concept with style that not only meets the growing architectural needs of customers but also adds great value to the global ceramic industry,” Beshara continues.
The new Porcellan facility, considered to be one of the single largest advanced porcelain plants in the world, has invested heavily on modern machineries, mostly Italian, in an attempt to produce technologically superior products with high aesthetic standards and quality in different sizes.
“The new facility will boast 218.4-m-long kilns, mills, high-tonnage presses, and other machinery that have been procured from Sacmi Group, and four Croma press feeding lines from LB, among others. Other machinery at the plant have been acquired from Cimes, Cretaprint and Keda,” says Beshara.
Porcellan’s product portfolio will be one of the most comprehensive in the porcelain industry. The range will include glazed, polished and unpolished porcelain tiles, large-sized porcelain stoneware, hi-tech porcelain stoneware in a wide choice of colours, avant-garde designs, textures and sizes.
In addition the company will also offer beautiful trims and décor tiles in sizes that vary from 40 by 40 cm up to 120 by 120 cm.
“We intend to market our products through commercial specifiers, wholesalers and other retailers and are eyeing a global market,” says Beshara.
“Our main objective is to make Porcellan a major producer of quality porcelain tile for the global market. In addition to selling 40 per cent of our products to the local market, Porcellan will export 60 per cent of its tiles. Our target markets include the rest of the GCC and Middle East, North Africa, Germany, France, Greece, Belgium, Russia and other CIS countries, US, Canada, Australia and Far East” says Beshara.
The company is confident that with its large volume of production Porcellan will be able to comfortably supply for both the big as well as small projects anywhere in the world.