THE white goods that add a touch of modernity, convenience and comfort to every home within Dhahran Tower have come from Zagzoog for Home Appliances, a leading Saudi supplier with more than five decades of experience in the home appliances market.

The company is supplying as many as 1,800 appliances for nearly 300 apartments at the Dhahran Tower under a SR4 million ($1.07 million contract). The contract was secured against stiff competition from other companies in the home appliances market, according to Yaser Zagzoog, operation manager.

“Our competitive advantages were the quality of our projects and service in the Eastern region and as well as nationwide,” he says.

All products supplied – including refrigerators, washing machines and dryers from Whirlpool and ovens and hoods from Glemgas – are from brands which are world-renowned for their high quality and energy-saving features. The company started installation work in April and expects to complete its contract early next year.

“So far, about 60 per cent of the products for the project have been installed,” says Zagzoog.

One of Zagzoog’s showrooms.

Established in Jeddah in 1959 by Sheikh Suliman Saeed, Zagzoog for Home Appliances is considered to be one of the foremost and long-standing companies in the field of home appliances, representing some of the best and internationally famous brand names including Japan’s General for air-conditioning products (window, split, cassette and ducted split units); Whirlpool of  the US, Europe and Asia (home appliance); Glemgas of Italy (freestanding cookers and built-in products); Hisense of China (white goods and electronics); Cooline of Saudi Arabia (window air-conditioning products); Trust (washing machines) and Chigo of China (window, split, freestanding, portable, packaged and air-conditioning products).

The company has earned a sound reputation throughout the kingdom through the supply and installation of air-conditioning systems. In addition, it has subsidiaries that specialise in duct manufacturing products, and other support facilities for decoration and design work.

Zagzoog for Home Appliances has 20 branches and 60 retail stores across Saudi Arabia offering optimum services to customers including delivery, installation and after-sales service support. Its products are also displayed in more than 1,000 dealer stores across the kingdom.

The company has recently opened new branches in the southern region (Bisha, Qunfatha) and is poised to open another in the Jubail industrial city, and Ras Tanura. In addition, the company has launched new retail stores in Yanbu, Al Ahsa and Riyadh.

“We deliver services in all major cities of the kingdom through our branches and authorised service centres,” says Zagzoog. “All our service centres and spare parts warehouses are connected with modern WAN (wide area network) technology, which enables us to offer our customers quick and the best service.”

“Our service vehicles are well-equipped with spare parts and tools, enabling us to complete the job in the very first visit,” he adds.

Zagzoog continues: “As we pay attention to the quality of equipment, we also focus on the quality of the spare parts. Our main spare parts warehouse, located in Jeddah, supplies the warehouses of all our branches in more than 12 cities of the kingdom, They are all connected with a computer network so as to provide continuous logistic support and cover all the spare parts needs of our customers.”

Apart from the Dhahran Tower, the company is also supplying to the Princess Nora University in Riyadh (2,500 sets of cooker hoods and built-in appliances); Sabic’s 382-villa complex, Yanbu (2,500 sets of Whirlpool appliances and Glemgas cooker hoods) and Tahseer Hotel in Makkah (3,300 General split air-conditioning duct units).