RMD Board, a key manufacturer of pre-decorated wall and ceiling panels, formally opened the company’s pavilion at The Big 5 construction expo at Dubai World Trade Centre (DWTC).

A division of Dubai-based JRD International, the company said in keeping with emerging demand, it is showcasing a new collection of products that boast the natural look of marble, granite, wood and leather, rather than artificial designs at the high-profile building industry event.

Bollywood actor Hrithik Roshan formally opened the company’s pavilion at The Big 5 besides launching the high-action TV commercial for the company.

Roshan created a history when he shot 21 hours non-stop for the RMD Board TV commercial (TVC) in Mumbai along with another Indian film actress Jacqueline Fernandez under the direction of Sahil Sangha (film actress and model Dia Mirza’s husband), said a statement from the company.

Both Roshan and Fernandez will be the RMD Board brand ambassadors for the next two years, it added.

Speaking at the launch, Roshan said: "It is not very often that I am endorsing a product and it turns into a relationship like it is. It’s not very often, again, that you do an ad film and it turns into a kind of scene out of a classic movie and I think that’s what this has turned out to be."

Anupam Lunavat, the managing director, RMD Board at JRD International, said RMD Board is a manufacturer of wall panel products that serves as an alternative to the conventional wall decorative materials which helps a great deal in reducing fire hazards and deforestation.

The pre-decorated wall and ceiling panel manufacturer has seen demand rising across its markets, including the Arabian Gulf region where Dubai had surpassed 100,000th hotel room inventory milestone and is to witness hitting 134,000 rooms mark by 2018, he noted.

According to him, the RMD Board has invested in researching the emerging and future trends in the construction and interior decoration sectors, which prompted it to go for a one-stop shop concept to meet the customers’ expectations.

From its hitech 40,000-sq-m manufacturing plant in Dubai, the company rolls out environment-friendly decorative wall panels, said Lunavat.

Since commissioning its first state-of-the-art manufacturing plant in 2012, the diversified conglomerate has been expanding the production capacity. From an installed capacity of 12,000 tonnes per annum, it is eyeing an output of 30,000 linear m of boards per day in the near future.

According to Lunavat, the company has set an ambitious Dh1.5-billion ($408 million) investment plan for 70 polypropylene manufacturing lines in seven countries.

The move is aimed at reaching a global production of half a million tonnes per annum by 2016, he added.

The selection of the two Bollywood stars for the TVC was a perfect thing - beauty and power, he added.-TradeArabia News Service