GROHE, Europe’s largest manufacturer of sanitary fittings and a world leader in this industry, not only garnered its fourth ‘red dot: best of the best’ award for its Digital Collection but was also singled out for the coveted ‘design team of the year 2011’ accolade at this year’s ‘red dot award: product design’.

In addition the Grohe design team led by Paul Flowers was officially named the red dot: design team of the year, “an unforgettable experience for the 17-strong team,” says a spokesman for Grohe. It now joins the ranks of such prestigious previous winners as Bose, BMW, adidas, Apple, Audi, Sony and Philips.

The ceremony, one of the year’s most important design awards, was held in Essen, Germany, and was attended by more than 1,200 guests from all over the world including famous designers, media representatives, business experts and politicians.

Paul Flowers, senior vice-president design of Grohe, said: “We have worked towards this moment for years, daring to believe we could one day join some of the best brands in the world, who have received this great honour. We are overjoyed, proud and thankful for having been singled out for this unique accolade.”