

Associated with the world-reputed Nashuatec for more than 30 years, Mohamed Hareb Al Otaiba (MHAO) has successfully secured a significant market share for its document management solutions, services and supplies and established Nashuatec as one of the leading brands in the UAE.
For these efforts, Al Otaiba has been rewarded with several long service and performance awards including ‘Outstanding Distributor’, Outstanding Performance, MFP (Market Representation Partner), says Dinesh Sharma, general manager of Corporate Connections, which handles the office equipment business under the MHAO group of companies.
Nashuatec is part of the NRGI, the international distribution arm of the NRG Group (a subsidiary of the Ricoh Company of Japan), one of the world’s leading manufacturers and suppliers of multifunctional products, printers, copiers, faxes, scanners, document management solutions, product management solutions and other office automation equipment. NRG International is based in Guernsey Channel Islands and has distribution outlets in more than 85 countries with over 155 distributors autonomously marketing and selling from a wide range of products
“In this constantly-evolving market, Nashuatec has already introduced and become the market leader for the latest generation of digital photocopiers as well as multifunctional products which can copy, print, scan, and fax,” says Sharma. “The comprehensive range offers solutions for the small and medium office segment right up to the high-volume and network printing solutions. The product line includes a wide range of digital copiers, laser fax machines, colour copiers as well as large-format copiers.
“Being a global leader in providing customers with document management solutions, services, supplies and consultancy to help them run more efficiently and productively, Nashuatec is at the forefront of introducing to the workplace the latest and most advanced developments in digital, multifunctional networked systems, repositioning key solutions such as copiers, printers, scanners and fax machines away from the periphery to sit at the heart of the networked office.”
‘‘Nashuatec offers the world’s most complete line-up of digital products, alongside a carefully selected range of high-quality analogue solutions. We believe that our product ranges have the depth and flexibility to offer customers tailored, integrated solutions to their document communications needs – no matter how sophisticated or otherwise their requirements may be,” he adds.
‘‘The Ricoh Group is one of the world’s largest suppliers of advanced technology for the office, with assets of some $14 billion and over 60,000 employees throughout the world. Nashuatec’s customers have direct access to the technological benefits arising from Ricoh’s industry-leading research and development activities, based in 14 dedicated research and development (R&D) establishments and 25 manufacturing plants throughout the world. The company itself is active in more than 40 countries throughout Europe, Africa, South America and the Middle East, with some 350,000 customers whom it supports locally via its full customer service and product training system.
In countries where there is no subsidiary company, customers are serviced by its international distribution organisation NRGI, which can be described as the hub of a huge wheel, with its spokes stretching out into more than 80 countries and bringing together more than 150 distributors.
“Taking into account office automation equipment, day-to-day supplies, services and consultancy, Nashuatec offers its customers the most comprehensive and advanced source of document management and production equipment and services in the world,” he concludes.