
Cuicina – the India-based kitchen accessories manufacturer which has successfully penetrated and progressively acquired a sizeable share of its domestic market – will now be launched on the UAE market at the Big 5 show this month.
Cuicina offers a wide range of superior-quality stainless steel kitchen, wardrobe and bathroom accessories.
“The continuous perseverance of the Cuicina team to offer innovative solutions has made it a forerunner and one of the fastest-growing companies in its sector,” says Antony Varghese, general manager of Homewide, the UAE-based agent for the company.
The name is derived from the Italian word ‘Cucina’ which means kitchen. The company launched operations in 2000 to fill a gap in the quality kitchen accessories market in India, which was dominated by imported brands of mild steel chrome-plated baskets.
Cuicina’s keenness to offer innovative solutions to customers has led it to invest in research and development, which has enabled the company to offer one of the widest ranges of stainless steel kitchen, wardrobe and bathroom accessories in the world.
“The products are a result of continuous and exhaustive research carried out by the research team, which includes members of the top management, experienced engineers and technicians. Nevertheless, customer feedback received also prompts the team to redesign and constantly evolve the product to make it more user-friendly,” he says.
Elaborating on the company, Varghese says: “At Cuicina, the manufacturing process is meticulously planned and executed, right from the initial raw material procurement stage to the final finished goods packing stage. The plant boasts a 30,000 sq ft shop-floor area and a 100-plus trained and skilled technical team. The accessories are fabricated using the most apt methods and the latest machinery. The plant is equipped with a modern plating unit where the processes are carried out with the greatest care and responsibility towards the environment.
“Quality is an intrinsic factor of the company, which is poised to acquire ISO 9000 certification shortly. Very strict process and quality assurance guidelines have been laid down and adherence to the same is monitored and controlled at every stage to ensure only quality products roll out of Cuicina. These world-class accessories are manufactured of superior stainless steel 304 grade (or 18/8 grade), which is primarily non-rusting and conforms to all food-grade requirements. Hence, Cuicina confidently provides a lifetime warranty for these accessories.”
All these factors have combined to make Cuicina, a brand to reckon, Varghese concludes.