Euroeco ...installed at the Al Shoala complex

Dubai-based Faraidooni Trading Company supplied Grohe's Euroeco faucets and Terrain PVC pipes and fittings worth a total of Dh800,000 ($218,000) to the Al Shoala Complex project.

Faraidooni Trading has been among the leading suppliers of bathroom products in the UAE for more than four decades.

"Since its inception, the company's objective has been to provide high-quality and well-designed bathroom equipment and accessories, sourced from product leaders around the world," says Haji Faraidooni, owner of the company. "We are constantly launching new products onto the market since the companies we represent are very innovative."

The company's showroom, which is well laid out and spacious, displays a comprehensive range of products, including items suited for palaces, luxury villas and hotels.

"Our showroom displays the largest collection of Grohe faucets and mixers," says Prem Mishra, sales manager. "One of the recent products in the Grohe range is Euroeco, which is very durable. Its clear contours, harmonious form and balance, look the part in virtually all bathroom decors, while its metal lever provides tangible evidence of Grohe's legendary robustness."

Over the years, the company has supplied to a number of prestigious projects, which include palaces, hotels, villas, tower projects and commercial/residential buildings. These include the Dubai Marine and Beach Resort, Jumeirah Beach Hotel (back of the house, public areas and suites), Royal Mirage Hotel and Radisson SAS Hotel.

The company, besides supplying products to consumers and retailers, also offers exhaustive consultancy services on projects to building consultants/project managers.

"Before the project is tendered, we assist our clients in evaluating the cost of the project after studying their requirements. Such intensive co-operation at the early design stage prevents conceptual errors and ensures customer satisfaction," he says.

Some of the companies Faraidooni Trading represents in Dubai and the Northern Emirates are: Twyford bathroom suites; Grohe bathroom and shower fittings; Terrain PVC pipes and fittings; Leisure kitchen sinks; Huppe shower enclosures; Mira shower controls; Rada controls; Inda bathroom accessories; McAlpine waste fittings; Paralux bathroom accessories; Pratt Safety Systems - emergency shower system; Sissons stainless steel bathroom wares and accessories; AJA mirrors and accessories and Weland spiral staircases.

The company has been dealing with Terrain, Twyford and Grohe products for more than 35 years and has gained a fair market share for these products.