The development of Dubai as a business and tourist centre of the Middle East has led to it becoming a corporate hub and a shopperÕs paradise, says Al Ghandi Electronics, which was set up in 1984 to cater to the subsequent emergence of a strong electronics and appliances market.

Al Ghandi Electronics is a part of Al Ghandi Group of Companies which is one of the leading business groups with diversified business interests in automobiles, construction, contracting, sanitary ware, real estate, consumer electronics and appliances.

ÔÔToday, Al Ghandi Electronics represents some of the most reputed brands in electronics and appliances worldwide such as Philips from Holland, Whirlpool and KitchenAid Ð US, Bauknecht Ð Germany, Urania and BPT Ð Italy, Rotel Ð Japan, Acoustic Energy Ð UK and Eltax Ð Denmark,ÕÕ says a company spokesman. All these brands put together represent a very wide range of product categories such as audio and video, home theatre and hi-fi, communication and security systems, lighting and luminaries, built-in and freestanding appliances, domestic appliances and personal care.

The communication and security system (CSS) division handles the sales, marketing and installation of professional products such as public address, sound management, radio, paging, security, SMATV, hotel interactive TV, gate barriers, audio/video door entry control systems, traffic control and management systems.

The CSS division has executed a number of projects involving low-voltage systems for the government and private sectors including the Dubai Air Cargo Complex, Dubai Duty Free complex, Dubai Museum and Dubai Chamber of Commerce and Industry.

ÔÔPhilips Lighting continues to be the undisputed leader, fulfilling specialist needs from providing floodlights for football fields, sports stadiums and road lighting, says the spokesman.

The lighting division specialises in offering tailor-made lighting solutions for various applications such as industrial, commercial and sports, he continues. The range of products includes both indoor and outdoor applications. Some of the major projects handled by the division were the Dubai Airport, Jebel Ali Free Zone, Port Rashid, Dubai Municipality and Dubai Police Officers Sports Clubs.

Built-in and freestanding domestic appliances are yet another very big segment, where Al Ghandi Electronics plays a major role especially in institutional and project applications. Al Ghandi Electronics, the distributor of Whirlpool Appliances, brings in a full line-up of built-in and free standing appliances like the automatic washers and dryers, dishwashers, refrigerators, ovens and hobs, microwave ovens, bar fridge and ice cube makers, the spokesman points out.

ÔÔWhirlpool offers a wide range of built-in appliances in attractive finishes and superior aesthetics,ÕÕ the spokesman comments. ÔÔAl Ghandi Electronics has won many prestigious projects in Dubai, which now stand testimony to the quality of Whirlpool built-in appliances. These include Dubai Creek Tower, Wafi Residential Complex, World Trade Centre Apartments, Golden Sands, Dusit Hotel, Union Property Apartments, Green Tower, as well as a number of other complexes, residences, offices and villas.ÕÕ

Al Ghandi Electronics also covers a wide range of consumer electronics such as the audio and video products (from Philips) and home theatre and hi-fi components (Rotel, Acoustic Energy and Eltax).

The Philips range covers the kitchen appliances and personal care products. ÔÔAl Ghandi Electronics has very strongly marketed these products and has helped create a very definite niche for them with their stronghold increasing everyday,ÕÕ the spokesman says.

He continues: ÔÔSix strategically located showrooms throughout the UAE and an extremely strong network of retailers and institutional customers, have given the establishment an unequivocal advantage.

ÔÔTo ensure that quality of service never suffers, Al Ghandi Electronics maintains a complete service centre in Dubai with up-to-date testing equipment and the maintenance facilities with well-trained engineers and technicians, to support the companyÕs big operations. A regular inventory of spare, offers customers the best at all times. Such attention to detail and customer satisfaction has no doubt cemented for the establishment of an enviable reputation, making it one of the most respected names in the market today.ÕÕ