Managers at Reynaers Middle East discuss strategic plans for the next three years.

The top brass at Reynaers Middle East (RME), the Bahrain-based regional office of the leading European aluminium solutions provider Reynaers, met last month at the kingdom’s Novotel Hotel to discuss their strategic plans and chart a roadmap for growth over the next three years.

Managers of various teams at the company highlighted the progress achieved by their departments over each quarter of the year and outlined their short- and long-term plans to support the company’s vision and business objectives during a full-day workshop that was held to discuss the achievements, challenges faced, pinpoint the weaknesses that need to be addressed, developments within the group, goals and expectations.

“To spearhead interdepartmental collaboration, our managers exchanged vital information that will promote teamwork. This apart, a SWOT (strengths, weaknesses, opportunities and threats) analysis was presented for each of the departments by the manager,” says Ali Khalaf, Managing Director, Reynaers Middle East.

“During the meeting, our teams were briefed about the product development that has been taking place at the head office and they provided input about market requirements,” he indicates.

At a brain-storming session, the managers discussed potential opportunities that can be used to leverage some of the key strengths of the company as well as the market limitations of key areas that Reynaers Middle East covers including the UAE, Saudi Arabia and Egypt.

Marketing segmentation dynamics were drawn for both business-to-business (B2B) and business-to-consumer (B2C) segments, Khalaf adds.

The evening ended with a team-building dinner at the Nasif restaurant with further exchange of ideas.

The meeting follows a similar event held at the company’s Jordan office in June last year and are in line with the Reynaers Group’s efforts to renew its core values, which are titled ‘Daring, Caring, Passionate and United’.

Team-building efforts at Reynaers Middle East were further consolidated with an office gathering at the company’s headquarters in Isa Town as part of Bahrain’s National Day celebrations.

To increase market awareness of its products, the company participated at The Big 5 show in Dubai last month, where it showcased some of its signature products at the ‘Everything Architecture’ event.

Reynaers Middle East is based in Bahrain and caters to the entire GCC region in addition to Lebanon, Egypt, Jordan and Iraq. It has branch offices in the UAE, Egypt and Jordan.

The company continues to provide its quality systems for a several projects in Bahrain, among the latest of which is King Abdulla Medical City where framing works are currently under way utilising Reynaers Conceptwall 50 system.

Its latest project that is nearing completion in Dubai is the Four Seasons – Dubai Canal Residence, where a range of Reynaers systems have been installed including its MasterPatio-HI, Hi-Finity, MasterLine 8-HI, the CW 60-HI curtain-walling system and the CF 77 folding door system.

Other recent completions include the Golden Tower (Burj Al Tajjar) in Kuwait, which is embellished with Reynaers’ Concept Wall façade systems.

Reynaers Aluminium specialises in the development and marketing of innovative and sustainable aluminium solutions for windows, doors, curtain-walls, sliding systems, sun-screening and conservatories. It is part of the Reynaers Group, which enfolds its several diverse companies in three business units, namely aluminium architectural solutions (Reynaers Aluminium), steel architectural solutions and building products. Founded in 1965, the Reynaers Group is active in more than 70 countries worldwide with 40 subsidiaries and 2,400 employees.