After several years of showcasing the emirate’s grand property plans to trade bodies and large-scale investors, the DNA of Cityscape Dubai 2022 has been altered to better connect individual buyers, consultants, and private property investors with leading developers and real estate brokers, says its organiser Informa Markets.

With a two-decade-plus legacy as the UAE’s largest real estate exhibition, the organiser has confirmed the flagship event will embrace its roots and focus on connecting homebuyers with their dream homes when it returns to Dubai World Trade Centre (DWTC) this month (November 21 to 23).

 The objective of the strategy shift, says Alex Heuff, the Exhibitions Director at Cityscape Dubai, is to continue increasing the quantity and value of real estate transactions in Dubai, which reached a record Dh300 billion ($81.6 billion) in 2021.

“Buying a home, especially your first, is a big moment – and it is clear more and more people are living that moment in Dubai,” remarks Heuff.

“With a fresh approach to this year’s edition, we will provide practical support to help homebuyers make informed decisions courtesy the expert financial and homebuying advisors that will be present to offer professional advice,” he states.

 “With some of the region’s leading real estate developers already signed up, we will showcase the latest projects – both off-plan and ready-to-live – that are ready to purchase there and then,” he adds.

 Heuff points out that Cityscape was also doing more to cater to brokers and investors by bringing back the popular Intelligence Talks series, which will include speakers from government organisations, prominent real estate companies, and industry analysts.

According to experts, Dubai’s legacy real estate platform is pivoting to private homebuyers, corporate investors, and brokers to boost the emirate’s surging property sales.

Amid a booming UAE-wide buoyant market that is expected to see eight per cent growth in residential properties between 2022 and 2027, and more than 550,000 new homes built in Dubai alone over the next 10 years, Cityscape Dubai has already enlisted Arada, Azizi and Sobha Realty among its major developer participants.

 “We’ve always been a big supporter of Cityscape; for us it’s been a fantastic way to showcase our brand and to showcase our communities,” states Edward Attwood, the Chief Communications Officer at Arada.

 According to Heuff, the 22nd edition of Cityscape Dubai will connect homebuyers with leading developers, providing visitors endless opportunities to invest in the region’s booming real estate