BRIDON International, a global technology leader in the manufacture of steel wire and fibre ropes, has launched an exclusive partnership with Kanoo Machinery, its stockist of crane and industrial lifting products for Saudi Arabia.

The partnership, launched at a customer-focused technical conference held in May, in Al Khobar, Saudi Arabia, aims to support Bridon’s initiative to firmly establish its presence in the area.

More than 40 major drilling, steel, mining and construction companies participated in the event that was attended by Bob Jennings, general manager, Kanoo Machinery and Steve Hodgkins, general manager, Bridon Middle East, in addition to Bridon’s lead technical specialist, David Hewitt, who spoke on key aspects of the steel wire rope industry, including design, testing, manufacturing and vital information on the best practices to ensure longevity of products and safety of personnel.

“It was a great opportunity for us to further develop our in-depth understanding of our customers’ needs in this region, and to collaborate with them on tailor-made solutions for some of the toughest challenges they face,” Hewitt said.

The interaction with customers at the event also gave Bridon a wider perspective of the market in Saudi Arabia, while providing it with the understanding to recommend and supply unique specifications of its products to meet individual customers’ needs.