SIGMA Paints has launched a new smart-phone application that enables users to search, match and share colours wherever they are.

The new Sigma Colormate allows users to take a picture of any material that inspires them, with their iPhone, iPad or Android handset, then match the colour through any one of the company’s colour collections including SCS, NCS and Colour and Lifestyle, save the colour in a portfolio and then contact any of the nearest Sigma Paints dealers that they will find on a map through GPS.

“This application can help professionals create a portfolio for their customers of all the colours that appeal to them,” said Antoine Lejuez, marketing manager – Middle East, at the Dammam-based Sigma Paints.

The application has been developed as part of the paint major’s ongoing efforts to simplify the lives of its customers by providing them with the best solutions and the latest innovations. It can be shared on all social media sites including Twitter and Facebook, and can be downloaded from iTunes for iPhone and iPad and Google Play for Android. To use the application, the user takes a picture and selects the colour he wants to match; sees the colour details together with suggested combinations; and finds the nearest dealer to get the colour he has chosen.

The application helps create a colour portfolio.

Commenting on this new application, Lejuez said: “We, at Sigma Paints, are always keen on offering innovative solutions and advanced technologies to our customers, in order to enrich immensely their experience with colours, designs and concepts. Our mission focuses on constant innovation in all of our business fields based on which we seek to consolidate our leading market position and earn customer satisfaction and trust.”

The launch of the new app follows the introduction early this year of yet another colour-related service – Sigma Tint – targeted at professionals, who will not only be able to choose colours easily but also with the confidence that their decision is backed by experts in the field.

The Sigma Tint package of tools and services comprises the Colour and Lifestyle concept, tinting equipment and colour tools, and intensive training in different skills to ensure greater knowledge of the product and colour tools and customer satisfaction.

Only shops where staff achieve these performance metrics and demonstrate these qualities are awarded with the ‘Sigma Tint certified shop’ quality mark – demonstrating to customers that they can rely on experienced staff and that the shop contains the best available tools to inspire and satisfy every customer.