JOTUN Paints will promote and highlight ‘Colour Trends 2011’ across all retail branches of Home Centre under a partnership agreement signed with the region’s leading furniture retailer.

Colour Trends 2011 is strongly based on current interior design trends that reflect Arab culture and lifestyle.

Conceptualised by a select group of design professionals, the new colours and hues are a result of intensive research and analysis of global and Middle East interior design trends. The new line is made up of four trends – 24 trendy colours; six colours per palette in each trend that can be achieved through using Jotun’s Fenomastic and Lady Essentials paints.

The new Colour Trends 2011 comprises trendy colours like Festival of Colours, From the Earth, The Princesses and Generations. The range also aims to complement this year’s growing trend towards eco-friendly raw forms of design, focusing on basic elements like greenery, mud, wood and stone. The Princesses provides users with a chic and romantic look while Generations pays tribute to age old ethnic patterns. Festival of Colours provides a back draft for celebrating life and creates an ambience for eternal festivities.

“Our strategic partnership with Home Centre will allow us to promote this year’s edition of Colour Trends. Home Centre’s strong presence across key locations in the Middle East gives us the confidence of hitting our target markets,” said Ashish Vasudev, marketing and retail manager, Jotun Paints.

The range aims to give customers an insight into this year’s fashionable colour schemes and wall designs, enabling home decorators and renovators to select the right shades and combinations.

Each year, the company adds several new shades to the range, which are based on extensive research and customer feedback. Customers can obtain further information about the Colour Trends 2011 by visiting Jotun Multicolor and Inspiration centres, where they can also get a copy of the ‘Trend’ brochure to help them choose colours of their choice.
Customers can also choose trend colours on the ‘easy-to-use’ colour inspiration tool Jotun ColourAdvisor at www.colouradvisor.com.

“Our new collection also strongly shows the Arabic characteristic of love for tradition and culture – that is why we also have a fourth trend for 2011 known as ‘Generations’ or ‘Ajiyal’,” he concluded.