THE German lifestyle company Villeroy & Boch (V & B), through the introduction of its extravagantly decorated Memento New Glory washbasin, is reinterpreting the current “neo-baroque” trend in accordance with its motto ‘sense meets sensuality’.

Explains a company spokesperson: “Adorned by opulent decorations and classical stylistic elements, the Memento New Glory washbasin is ideal for elegant furnishings inspired by historical models that exhibit the sumptuous splendour of times past; it also succeeds in creating a link with modern, puristic design.”

Real platinum
After the white, very discreet tone-in-tone décor variant with a matt flower motif on a glossy white background created a furore last autumn, the spokesperson points out, V & B is now presenting a second décor that adds a further touch of extravagance and glamour to the washbasin: the filigree flower décor, which is now available in particularly high-quality, real platinum for the new Memento New Glory washbasin.
He continues: “With this unmistakable commitment to high-quality materials, V & B is opening up a new dimension in the luxury range. In other words, Memento New Glory Platinum is in a luxury class of its own and thus the expression of a no-compromise premium claim. The precious platinum tone, together with the elegant, exclusive décor, takes interior bathroom design to a new level.”

Purist design
Memento New Glory and Memento New Glory Platinum are extremely high-quality, modern washbasins, states the company. “Their minimalist rectangular form, inspired by timeless Bauhaus design, is the result of the very highest design expertise: the puristic design brings together function and rationality and also gives the washing area an irresistible emotion. The contemporary neo-baroque décor, which is firmly rooted in the tradition of floral motifs, places the design-oriented washbasin in a new stylistic context. The result is an extravagant washbasin solution that harmoniously combines design and décor — the minimalist, straight lines of the Memento washbasin and the filigree décor of New Glory,” says the spokesperson.
The decorated Memento variant comes in 50, 60, 80 and 120 cm sizes of washbasins and as a surface-mounted washbasin in 50 and 60 cm.

Matching wall tile concept
V & B has also featured the neo-baroque floral décor, which presents a charming alternating matt/glossy surface effect depending on the prevailing light conditions, in the New Glory ceramic tile range, that add the finishing touch to the washing area of Memento New Glory. The floral décor, says the spokesperson, lends itself equally to harmonious, classical baroque settings or to ultra-modern, minimalist, crossover styles of home interiors.
This range of non-vitreous tiles comprises matt basic tiles in white and cream and subtly textured full decor tiles in cream, dark red, white and grey. There is a matching mosaic décor in silver-white, as well as listelli and borders.
V & B, which has a regional office in Dubai, has its head office in Mettlach, Germany and 24 production plants located in 12 European countries, Mexico and Thailand. Its product range includes articles from all three divisions: bathroom and wellness, tableware and tiles. With 260 years of company history behind it, today V & B is a European lifestyle brand active in 125 countries.